VP of Marketing, Retail

Our Story
At MedMen, we started our journey in 2010 as a team of two with one big idea and a simple vision; cannabis as a consumer product. It is a simple idea with profound consequences for how marijuana is cultivated, produced and marketed. Quality standards matter, best practices matter, brand reputation matters. Today, MedMen is the most dominant cannabis enterprise in the emerging legal marijuana industry.

We started MedMen with a simple vision; cannabis as a consumer product. It is a simple idea with profound consequences for how marijuana is cultivated, produced and marketed. Quality standards matter, best practices matter, brand reputation matters. Today, MedMen is the most dominant cannabis enterprise in the emerging legal marijuana industry.

MedMen is the first turnkey marijuana corporation of its kind and is transforming the way people experience and perceive this previously underground multi-billion-dollar cannabis/wellness industry. At MedMen you'll be inspired, challenged and humbled working with insanely smart and passionate people.


Summary This role report to the Chief Marketing Officer and work closely with the VP of Retail to develop, prioritize and lead the execution of marketing strategies to support the MedMen brand in and around the MedMen’s retail locations across The U.S. The VP of Marketing, Retail will ensure alignment of retail locations with marketing initiatives creating a consistent brand experience in every location.
Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Develops a brand equity strategy and program to elevate the brand to a new level and engages consumer's heart and mind.
• Work closely with the marketing team for marketing initiative, plans and content
• Ensure brand alignment across retail channels
• Communicate and share a clear marketing plan and strategies that support all business verticals and revenue targets with the MedMen team members and all executive and senior management team, ensuring key stakeholders have the right information at the right time

• Create efficient systems to communicate key product and brand messages at the right time, with the right frequency, to the North America market
• Champion new ideas and initiatives that are consistent with the brand identity of innovation and design.
• Develop and implement storytelling initiatives that increase traffic, conversion rate, average transaction value and sales across the multiple channels of business.
• Work closely with the product management team to provide marketing assets & materials to meet their commercial objectives
• Deliver marketing programs and initiatives which drive traffic to our retail location, increase overall engagement and brand affinity

• Understand the nuanced elements of the MedMen brand, product and service offerings to ensure they are effectively and accurately reflected in all marketing campaigns, initiatives and programs
• Manage and lead retail marketing team
• Consistently conduct analysis of the competitive market and consumer trends
• Accountable in managing the retail marketing budget and liable for all marketing investments

Competencies

• Business Acumen.
• Communication Proficiency.
• Customer/Client Focus.
• Leadership.
• Presentation Skills.

• Problem Solving/Analysis.
• Results Driven.
• Strategic Thinking.
• Technical Capacity.

Required Education and Experience

• Bachelor’s degree in Marketing, Merchandising or related field
• 15+ years of marketing experience
• 10+ years of practical experience in Marketing Management from a commercial, retail and e-commerce environment
• Demonstrates logical analysis and problem-solving skills
• Excellent project management, time management, organizational, and communication skills

• Detail oriented and ability to multi-task
• Flexible and adaptive to changing priorities
• Ability to work and influence a variety of groups, internal and external
• Working knowledge of various marketing techniques and processes

Additional Eligibility Qualifications Experience in a “market disruptive” industry or organization is a plus

AAP/EEO Statement
MedMen provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, MedMen complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

MedMen expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of MedMen employees to perform their job duties may result in discipline up to and including discharge.

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.