VP Marketing

Vice President, Marketing Job Description

COMPANY

Fenix Advisors, LLC (FENIX)is a management company in the cannabis market that invests in high quality adult use and lifestyle products.FENIXis a vertically integrated model - our companies play a range of roles in the Cannabis space from real estate management, through marketing and brand consulting, to growing and processing cannabis, then formulate high quality adult use products sold in California dispensaries.

SVN10 Creationsis the flagship brand of theFenixplatform. We produce high quality cannabis flowers, extracts and oils. Our products are currently being sold in MMJ dispensaries throughout California. The SVN10 Creationsline of products include high quality mini pre-rolls, distillate vape pens, dab-able distillates, and ultra clean shatters and waxes.

We have a dynamic and driven leadership team with deep operational and technical market expertise in cannabis production and extraction methodologies, as well as advocacy. We take a strong “team” approach to our organization. We are truly driven to take a high-quality sophisticated approach to the up-and-coming California recreational market. We share a belief in the power of the plant across multiple extraction modalities and delivery systems. We want help developing a clear plan for scaling our multi-brand model and positioning the company as a leader in the emerging California cannabis market.

POSITION

FENIXis seeking an experienced and drivenVice President of Marketingwith the vision and enthusiasm to proactively lead the creation, execution, management and ongoing evaluation of an integrated branding, marketing and communications strategy for our expanding portfolio of products.

This position will engage actively with dispensaries, end-users and health advocates to cultivate a deep understanding of our target markets and constituencies, effectively launch and position products in the marketplace and design and implement creative campaigns and programs to build positive brand awareness. TheVice President of Marketingwill also collaborate closely with the executive team on brand architecture and identity, partnerships, and sales and distribution channels that drive growth.

The successful candidate will be drawn to the fluidity and pace of a start-up venture, will be comfortable with navigating complexity, and have a driving passion for the cannabis industry and its advocacy. The ideal candidate will also have the vision, leadership, and capacity to contribute at the C-Level and later compete for the position ofChief Marketing Officer.

This position is based in Sacramento and reports to theChief Executive Officer. Compensation includes a competitive base salary commensurate with experience; as well as, bonuses based on company sales and overall profitability, employer contributed health benefits package, cell phone allowance, and an equity incentive opportunity.

RESPONSIBILITIES

• Manage and develop a well-defined brand architecture and identities for a multi-brand product portfolio

• Oversee product packaging and design decisions.

• Design and implement marketing programs, events and initiatives that drive B2B, B2C and B2P (Business to Physician) customer acquisition, education and retention.

• Develop tools and metrics to effectively measure the ROI of marketing programs.

• Create compelling content for presentations, demos, collateral, websites and digital media.

• Oversee the design and delivery of a comprehensive public relations strategy with cohesiv

messaging and a coherent narrative.

• Develop, deploy and analyze digital marketing campaigns including social media, SEO, SEM, andmobile

• Contribute creatively and tactically to website launch and future ecommerce platform rollout.

• Lead collaboration of the Sales, Operations, and Product teams on cross-cutting marketing

initiatives that maximize sales revenue and growth.

QUALIFICATIONS

• 5+ years of experience in marketing, sales and management

• 5+ years of combined mid to senior level management experience

• Track record of success in consumer product positioning, branding and launch.

• BA/BS Degree required: Master’s Degree in a related field a plus

• Previous experience in B2B product sales a plus

• Excellent communication and presentation skills, both verbal and written

MINIMUM REQUIREMENTS

• Be at least 21 years of age

• Must be able to sit for long periods of time and work continuously for hours on a computer

• Ability to travel multiple days a week and spend long periods of time driving.

• Occasional bending, stooping, reaching, and pushing/pulling to set up displays and booths or

move product around

• Lifting and carrying of signs, displays, or product that typically weigh less 50 pounds or less

COMPENSATION

• Salary $60K - $80K and substantial bonus structure depending on experience.

• Employer contributed Medical, Dental, Vision benefits are provided.

• Business casual office attire

• Opportunity for growth and advancement

• Regular employee reviews with positive feedback and identified areas of improvement

• Company sponsored events

• We are an Equal Opportunity Employer

• This is a full-time salaried position

Note: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

Job Type: Full-time

Salary: $60,000.00 to $80,000.00 /year

Experience:

• sales: 5 years
• Marketing: 5 years

Education:

• Bachelor's

Location:

• Sacramento, CA 95811

Required work authorization:

• United States