Our Story
We started MedMen with a simple vision; cannabis as a consumer product. It is a simple idea with profound consequences for how marijuana is cultivated, produced and marketed. Quality standards matter, best practices matter, brand reputation matters. Today, MedMen is the most dominant cannabis enterprise in the emerging legal marijuana industry.
Vice President Creative
Overview And Responsibilities
The ideal candidate will have prior experience as a creative director in a consumer products environment, working with design, art direction, and brand initiatives, as well as have a network of relationships within the creative community. The VP Creative Director should have leadership and business skills, as well as a keen sense of style and passion for beautiful products, retail, and cannabis.
Work with President/Co-Founder and CMO to establish a maintain and evolve the creative vision and tone that executes the brand communication strategy. Create tools and communications that relay this vision of MedMen to consumers
Lead the creative team (Design, Content, Copy, and Photography) and provide strategic vision championing the brand internally and externally
This position is responsible for the direction of our creative for all channels. Create fully integrated campaigns that are executed through all our in-store, out-of-store and digital channels.
Oversee and develop the visual aesthetic of all MedMen marketing materials and assets
Maintain consistency of MedMen brand identity: includes look and feel for all consumer-facing creative implemented for full campaigns (OOH, online, social, grassroots, email, print and all other platforms
Lead and approve all creative briefs and final creative from designers and contractors/agencies.
Evolve the visual design of the website, pushing the aesthetic and user experience towards increased relevance, traffic, and ultimate product purchase
Responsible for creative research and ideation, including comparable campaigns, cues copy and concepts
Develop creative strategy presentations that show the development of digital concepts and usability
Requirements
10+ years' professional creative design and advertising experience, including at least 5 years of management and branding / creative direction experience.
Must have experience in consumer products and packaging development
Ability to juggle multiple projects at once in a fast-paced, innovative environment.
Flexibility to work in a collaborative structure and ability to work across various departments and functions.
Huge passion for Cannabis being part of something special