Social Media Manager

Banks & Company LLC is a full service consulting firm that can serve as your one stop shop for
licensing, regulation and compliance, ordinance development, supply chain, taxation & financial
strategies, banking solutions & operational services for getting you through the licensing process, keeping you compliance after obtaining your license and addressing regulations to make the regulatory environment more effective and viable for you to make money and grow.

Our team that includes legal, CPA’s and Accountants, Lobbyists, public policy experts, real estate
professionals, architects, engineers, marketing experts, human resource, inventory, supply chain and procurement management experts, technology experts and administrative staff to coincide with Municipal, Health Care, Non Profit, Marketing, Entertainment, Technology, and Cannabis specific staff that are critical to your operation.

We have one opening for an aggressive social media manager that can help generate exposure and revenue for the company by creating content, scheduling and posting content, and engaging prospects to the point they are interested in meeting with a member of the team to further sale our products and services and ultimately close. Come and work in a fun and professional environment with a great team of co-workers.

Job Function:
The Social Media Manager will administer the company’s social media marketing and advertising.
Administration includes but is not limited to:

• Deliberate planning and goal setting
• Development of brand awareness and online reputation
• Content management
• SEO (search engine optimization) and generation of inbound traffic
• Cultivation of leads and sales
• The Social Media Manager is a highly motivated, creative individual with experience and a

passion for connecting with current and future customers. That passion comes through as he/she
engages with customers on a daily basis, with the ultimate goal of turning fans into customers.
Community leadership and participation (both online and offline) are integral to a Social Media
Manager’s success. An essential component is communicating the company’s brand in a positive,
authentic way what will attract today’s modern, hyper-connected buyers.

The Social Media Manager is instrumental in managing the company’s content-related assets. Google’s #1 search ranking factor is relevant content (content that serves the searchers needs the best). It’s clear then that managing content should be part of the Social Media Manager’s Job Description.

Content management duties include:

• Administrate the creation and publishing of relevant, original, high-quality content.
• Identify and improve organizational development aspects that would improve content (ie:

employee training, recognition and rewards for participation in the company’s marketing and
online review building).

• Create a regular publishing schedule.
• Leverage the right tools to manage your content. I recommend PostPlanner (click here to get it)
• Implement a content editorial calendar to manage content and plan specific, timely marketing

campaigns.

• Promote content through social advertising.

This position is Part time and commission based. Specific titles and/or duties for this position may also include:

• Digital Marketing Manager
• Content Marketing Manager
• Customer Experience Manager
• Community Manager

The Social Media Manager should always be learning, as it’s a crucial component to their success. Social and digital marketing “Best Practices” shift constantly, so a budget should be allocated for training and/or attendance at applicable industry-specific conferences

As a member of the team and being in constant contact with leads you will have the opportunity to
participate in our sales program as well. We will provide you with 5 to 10 hours of sales training virtually or in person along with periodic updates. In addition you will receive other tools to include sales leads (databases of categorized lists), education materials, and phone scripts. We have a 4 tier sales commission structure based on gross profit if we close the prospect –
a) 10% for making the call and indicating if they are interested in meeting;
b) 15% to include the above follow-up and scheduling;
c) 20% to include the above and managing the sales cycle;
d) 25% to include the above and serve as account manager plus mileage for travel.

Job Responsibilities:
The first responsibility of a Social Media Manager is to develop and implement a social media marketing plan. The marketing plan will include the following components and should be reviewed no less than every 45 days.
1. Brand Development

2. Identify Target Customers
3. Set Clear Objectives
4. Visual Design and Web Development Strategy
5. Solid Content Strategy
6. Promotion Strategy
7. Engagement Strategy
8. Conversion Strategy
9. Measure & Analyze to Establish ROI

Key Competencies:
Communication Skills, Information gathering and management, Telephone Sales, Customer Service, Prospecting Skills, Persuasiveness, Adaptability, Resilient, Stress Tolerance, High Energy Levels, Tenacious, Negotiation Skills, Self-Motivation, Result Driven
Job Requirements Ideal candidates will have previous experience in a service related industry, possess a strong attention to detail with exceptional problem solving skills and the ability to multi task in a fast paced environment.

Strong verbal and written communication skills are a must. Candidates are also required to have

exceptional computer skills in a Windows based environment.

• Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
• Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
• Proficient in content marketing theory and application.
• Experience sourcing and managing content development and publishing.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.
• Displays ability to effectively communicate information and ideas in written and video format.
• Exceeds at building and maintaining sales relationships, online and off.
• Practices superior time management.
• Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
• Makes evident good technical understanding and can pick up new tools quickly.
• Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
• Possesses functional knowledge and/or personal experience with WordPress.
• Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
• Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

Additional qualifications:

• High School Diploma required (College degree preferred)
• Successful completion of CRS Training Program
• Strong customer service experience preferred
• Ability to effectively communicate
• Balance quality, timeliness and productivity standards
• Strong computer skills with the ability to navigate through multiple applications at any given time
• Ability to negotiate effective solutions and think creatively
• Minimum six months Sales related experience preferred
• Excellent telephone skills
• Must be self-motivated, organized, ability to prioritize
• Candidate must possess strong knowledge of Microsoft products as well as an understanding of

the Internet and related applications

• Ability to maintain high activity levels (50+ sales calls per day, etc.)

Job Type: Commission

Salary: $10,000.00 to $100,000.00 /year

Experience:

• Social Media Marketing: 1 year

Education:

• High school

Location:

• Southfield, MI

Required work authorization:

• United States