Social Media Editor

Job Description

High Times Media, the most iconic brand in marijuana, is seeking a Social Media Editor overseeing all high-level strategy and operations of our social media, email promotion, and partnerships network. In addition to making High Times’s Facebook, Instagram, and Twitter “must-follow” properties, the Social Media Editor will analyze audience data and reporting, relaying those learnings to the editorial and video teams to shape and improve High Times’ content strategy. A successful candidate will not only know what’s trending on social media but will have hundreds of ideas for how to write a post that is engaging and optimized to jump on the trend. The Social Media Editor will handle a variety of tasks ranging from executing Facebook Live streams, cultivating our base of strong cannabis influencers, and interacting with our fans minute-to-minute.

Responsibilities:

• Manage and execute partnerships and syndication in our network of more than 50 publishing partners

• Manage post times and frequency of all incoming social content, scheduling content on Facebook, Twitter, Instagram, and Pinterest

• Collaborate with editorial and video teams to dissect posts and continually improve the quality of High Times content on social media

• Track trending news and internet moments and find creative ways for High Times to be a part of the conversation

• Keep up with relevant social media news, updates, tools, platforms, and best practices

• Identify new and emerging publications for prospective partnerships

• Run A/B tests and boosts on selective posts

• Interact with users, answering any questions and engaging in discussion when appropriate

• Build social franchises and recurring series that are High Times' equivalent to #CollegeIn5Words, #bemorehuman, or #eeeeeats

Qualifications

• Requires a Bachelor's Degree and 3+ years of digital writing/editing experience, preferably at a media organization
• A proven ability to get viral traffic
• Must have experience multi-tasking and tracking many projects simultaneously
• Strong social media presence, copywriting skills, and creative eye for images
• Must be comfortable leveraging data to develop our audience
• Must have strong interpersonal skills, and must be comfortable receiving constructive criticism

Additional Information

All your information will be kept confidential according to EEO guidelines.