Social Media Coordinator

Company Overview:

Kush Bottles, Inc. is a dynamic sales platform that provides unique products and services for both businesses and consumers in the cannabis industry. We are a dynamic and fast paced team working in an industry that is moving exceptionally quick. You will thrive in this environment if you seek a role where you want to have direct influence over the growth of our company, have an eagerness to learn, be a team player and willingness to be proactive. If so, we want to hear from you!

Founded in 2010 as a packaging and supplies company for dispensaries and growers, Kush Bottles regularly services more than 5,000 legally operated medical and adult-use dispensaries, growers, and producers across North America, South America, and Europe. The company has facilities in the largest U.S. cannabis markets and a local sales presence in every major U.S. cannabis market.

The company offers a unique, exciting and high energy environment for its employees to develop professionally while being a part of one of the fastest growing sectors globally. Kush Bottles was recently ranked #774 on the Inc. 5000 list of Fastest Growing Companies in America and has been featured in media nationwide, including CNBC, Los Angeles Times, TheStreet.com, Entrepreneur, and Inc. Magazine.

Job Summary

Kush Bottles is looking for a Social Media Coordinator focused on the social media efforts of the company. This includes B2B and B2C brands. The goal is to achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.

Qualified candidates should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and "selling" the product by providing support to current and prospective customers. Reporting into the Director of Marketing, this role will also require copywriting skills for social and website landing pages. The primary duties will be around our aggressive social media marketing plans for growth, engagement and referral website site traffic, but as a nimble team in a fast-paced industry, areas of competence in other areas would be welcome.

We are a dynamic and fast paced team working in an industry that is moving exceptional quick. You will thrive in this environment if you seek a role where you want to have direct influence over the growth of our company, have an eagerness to learn, be a team player and willingness to be proactive. If so, we want to hear from you!

Receives Direction From:

Director of Marketing

Provides Direction to:

No supervisory responsibilities

Essential Functions:

Responsibilities include, but are not limited to, the following:

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, graphic images, video) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company's social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions
• Be comfortable with data and be able to extract business insights from social insight reports
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Bring new ideas to the table, be proactive and ensure we as a brand are on the cutting edge of social communication

Qualifications Guidelines

Education/training/experience:

• 3+ years' experience
• Previous roles in agencies or brand teams are welcome
• BS/MS degree in marketing or a related field
• Proven working experience in social media marketing or as a digital media specialist
• Experience working with social listening tools such as Simply Measured
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Positive attitude, detail and customer oriented with good multitasking and organizational ability
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Own the design, implementation, and distribution of campaigns aimed at attracting leads
• Work with in-house graphic design team to have assets created for campaigns and create your own assets when necessary and adhere to the high quality of images and video content expected

Knowledge of:

• Organic and paid strategies across Facebook, Instagram, Twitter, YouTube
• Social publishing tools
• Organic and paid monitoring and reporting tools such as social listening platforms like Simply Measured
• Understanding of Google Analytics to track, optimize and improve social referral web traffic
• Adequate knowledge of web design, web development & SEO
• Knowledge of online marketing and good understanding of major marketing channels

Physical Standards:

• This position requires frequently sitting, standing, reaching, walking, and operating a computer workstation
• Must have finger dexterity, ability to use keyboard/ten key
• Able to participate in the environments standing, moving onsite at events and tradeshows
• Reasonable accommodations will be considered which would allow the employee to perform the essential functions of this job

Kush Bottles offers a competitive compensation package with medical, dental and vision benefits in addition to various paid time off and equity opportunity! We believe in our workforce having a personal interest as stakeholders in order to encourage ownership in the overall success of the company.

Kush Bottles is an equal opportunity employer striving to create a diverse workforce and will make reasonable accommodations as necessary for qualified applicants.

Additional Info:

Company Website: http://www.kushbottles.com

Instagram: http://www.instagram.com/kushbottles

Facebook: http://www.facebook.com/kushbottles

Twitter: http://www.twitter.com/kushbottles

LinkedIn: https://www.linkedin.com/company/kush-bottles