Duration: Full Time / Perm
Location: Work Virtually
Compensation: $40K to $45K (depending on experience) + Comprehensive Bonus Program!
Description:
We are a dynamic Colorado-based hemp company looking for someone who has experience as both a social media specialist and an affiliate manager to support the growth of our on-line sales. This person will be splitting their time evenly between social media and affiliate management responsibilities.
As a Social Media Specialist, this position’s goal is to achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap. This social media specialist should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. They are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers. Their role is to also build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
As an Affiliate Manager, this position’s overall goal is to create and build a high-performing network of affiliate marketing partners that deliver the company’s sales volumes. This person will be responsible for the overall recruitment, vetting, coaching, and management of affiliate partners as well as the development and dissemination of affiliate marketing campaigns.
Responsibilities will include:
Social Media Specialist:
- Optimize company social media accounts on Reddit, Facebook, Instagram, and Twitter to increase visibility.
- Run promotional campaigns such as Giveways, and ManyChat Broadcasts.
- Generate, edit, publish and share daily content (original text, images, video) on our social media platforms that builds meaningful connections and encourages action.
- Answer customer service questions, and engage with community comments
- Capture and analyze appropriate social data / metrics and insights to continuously improve on program.
Affiliate Manager:
- Recruit and vet new high-performing affiliate marketing partners
- Coach and train new affiliate partners to ensure affiliates deliver sales volume goals.
- Manage the affiliate budget, including commission and budget spend.
- Oversee creation and dissemination of affiliate campaigns.
- Initiate new campaign ideas, incentives, and bonuses for the affiliate program.
- Compile and deliver affiliate marketing reports to management
Required Experience / Skills:
- Must have at least 1 years’ experience as a professional social media specialist.
- Must have solid knowledge of how each social media channel (Reddit, Facebook, Instagram, and Twitter) work.
- Must have Affiliate Manager / Affiliate Performance Company experience
- Must have worked on HasOffers / Cake platform
- Minimum of 3 years' experience in a Digital Marketing role or Partnership Marketing role
- Strong understanding of digital marketing and conversion strategies
- Track record of building relationships with internal and external partners
- Ability to analyze data to Client trends and opportunities
- Demonstrated success planning and using data to drive business decision
- Knowledge of common marketing metrics and analysis (ROI, CPA, CTR, CVR)
- Experience and/or knowledge of basic digital marketing activities and ad platforms (SEO, SEM, PPC, etc.)
Preferred Soft skills (nice to have's, but not required):
- Experience in the Cannabis/CBD industry
- Responsible for bringing in new business, starting from scratch, have contact list already
- Experience working in a startup environment
- Experience with attribution approaches, DMPs, social media, ad servers, and related 1st, 2nd and 3rd party digital data sources
- Ability to pull data via SAS, SQL, or R
- Understanding of digital technologies such as HTML, JavaScript, DMP, CMS, Cookies, Pixels, etc.
Job Type: Full-time
Experience:
- Social Media Marketing: 1 year (Required)
- Digital Marketing role or Partnership Marketing Role: 3 years (Required)