POSITION SUMMARY
We believe that wellness is a pursuit and that nature has the ability to empower our health now and in the future. This past decade has seen a powerful shift in the way we define healthy living. From greater access to naturally-grown, organic foods to the awareness of the dangers in overly-processed, chemically-dependent products, communities everywhere are rediscovering what it means to live well. Surterra Wellness believes that this push for safe, natural ingredients should not stop at the grocery store, and we are focused on transforming the way people take control of their health. Our mission is to provide the purest, safest, naturally derived medical cannabis-based products that can make a positive impact in our society’s journey for health and wellness.
As the Senior Manager, Content Marketing, you will lead content strategy for Surterra Wellness across key audiences including Patient, Providers, Health Systems and Partner institutions. This is a broad ranging and high impact role managing content direction, production, and execution, while ensuring business objectives are met by delivering high-quality, effective, and innovative creative content work. You’re ideally a digitally-savvy content professional with a mix of strategic skills, the ability to create unique and differentiating content types, use data to shape content decisions, operating excellence, and the know-how to implement end to end processes to maximize content engagement outcomes. As a leader, you will be a key contributor to development of Surterra Wellness digital strategy and its execution across the buyer’s journey using content creation, digital design and execution approach across range of content asset types. Effectively managing and developing the in-house team of content champions, as well as working with outside agency partners to support the buyer's journey with insightful, actionable and relevant content elements, is critical to success. They will need to be a champion, advocate and influencer communicating with senior leadership, and should have passion to be a force for good. You already know strategically-produced content can be a differentiator for patient experience and lead business outcomes. We would like you to come and make your mark in our pursuit of better health for all.
RESPONSIBILITIES
All starts with defining and then executing a content marketing strategy that includes both top of funnel and mid funnel elements.
Your content informs, engages and supports the buyer's journey till the fulfillment.
You’re the voice of brand related anything content and your advocacy for our purposeful brand messaging comes across at every piece.
Be curious, keep asking “why” until you reach to industry leading content. You’ll know when you get there with data and followership.
Show ambition when setting goals, and raise the bar for you and others around you. Right content is critical and we expect you to consume data in a way that guides you and team about what and how you create content that delights patients and providers.
You’re not alone in the journey and have strong company of brand, digital and retail marketers that are going to be your partners to achieve your goals. Be ready for to be the inspiration for others, and get inspired by them.
Be ready to engage hands on, we’re trail blazers and building this industry one piece at a time. You’ll find yourself in driving seat often, i.e. writing copy and expect you to scale
You’re a perfectionist, yet know there is more than one right answer for any problem. You’re open to listen input from others, reflect and drive alignment. Ultimately you own the path, but it can only get better with consideration for diverse set of inputs.
Actively seek for opportunities to scale, optimize and train others.
JOB SKILLS AND REQUIREMENTS
Four-year college degree
Six years or more relevant editorial, content and/or marketing experience
Up to 20% travel may be required
Work experience in healthcare or other regulated industry (preferred)
Masters Degree or better in Marketing, Communications and Health related field (preferred)
BENEFITS SUMMARY
Surterra provides medical, dental, vision, life, short and long-term disability benefits to its employees
Surterra offers a 401(k) plan and employee stock purchase plan
Surterra provides paid time off. 9 holidays plus vacation
Surterra prefers its employees to stay home when sick; therefore, the Company offers paid sick days each year
Surterra offers a great place to work that puts employees and its patients first. The work environment is geared to focus on the employees and their comfort, productivity, and enjoyment while they are at work
10 Core Qualities of a Surterra Employee
1. Patient Advocate –Increase the value and happiness delivered to our patients with every decision you make; break down barriers to patient access; advocate for legal and regulatory reform; educate everyone you meet and prioritize patients above yourself
2. Brand Ambassador –Recognize reputation is our most valuable asset; be a public and private exemplar of the Surterra brand, Mission & Vision; seek out new talent; seek new patients in every interaction; create Brand Ambassadors in every person you meet
3. Politically Astute –Build strong interpersonal relationships based on trust and respect; be diplomatic in response to adversity; build consensus among competing ideas and personalities; formulate creative solutions to complex and unanticipated circumstances
4. Process Oriented –Create and automate scalable processes; employ a systematic approach to achieve objectives; simplify complex and time-consuming activities into simple, efficient actions; teach others how to operate within a process
5. Composure –Organize and operate within a complex and chaotic environment; remain calm, poised and effective in stressful situations; think on your feet; maintain a healthy lifestyle and psychological hardiness
6. Good Judgment –Discern what is appropriate, practical and realistic in a given situation; weigh the merits of competing demands in a regulated industry; make decisions that are a win-win for patients and the brand
7. Initiative & Leadership –Recognize and assume responsibility for work that needs to be done; motivate a team to persist in completion of a task; influence a group’s activity, direction or opinion to achieve patient and brand objectives
8. Planning & Organizing –Create order out of chaos; prioritize and order tasks effectively; use Good Judgment on appropriate uses of limited resources
9. Extraordinary Communication Skills –Speak and write in a concise, grammatically correct, precise and persuasive manner; convey nuances of meaning accurately; match styles of communication to each audience and purpose
10. Impeccable Integrity –Be fair and honest; avoid deceit, favoritism and discrimination; always work in the best interest of the patient and the brand; integrity is a pass/fail quality; you either have integrity or you do not work with us