Overview:
As the Senior Copywriter, you will be the organization’s chief storyteller bringing our brand to life to various audiences across multiple channels. You will have a solid understanding of the brand strategy, positioning, tone and personality, and will be skilled at writing in a clear, consistent and compelling manner. You will play an integral role in concepting and lead the copy development for all forms of marketing communications content including advertising, digital, social, sales collateral, etc.. This role will also be responsible for corporate communications including website content and internal employee communications. This role reports into the Director of Brand Creative and is a key member of the internal creative team.
Responsibilities:
- Develop and refine guidelines for brand voice and tone ensuring consistency across communications.
- Partner with cross-functional teams to translate brand strategies into content that informs, engages and motivates target audiences across marketing channels.
- Participate in concepting brainstorming sessions with marketing team and agency partners.
- Present concepts to senior leadership members and gain buy-in.
- Assist copy development/refinement for social media communications, public relations, internal communications.
Qualifications:
- 7-10 years of professional copywriter experience. Agency experience is a must.
- Bachelor’s degree in English, communications, journalism, public relations or marketing.
- Knowledge of authentic cannabis culture.
- Ability to balance our unique brand voice with serious product benefits.
- Proficient in writing for multiple formats - long and short form script, headline/subhead/body copy, editorial.
- Exceptional editing and proofreading skills.
- Team player but also works well independently.
Pluses:
- Global or multicultural experience is a plus.
- Both B2B and B2C writing experience.
- Fluency in culture trends including music, action sports, technology and social causes.
Our Benefits:
- Fully covered Medical, Dental, and Vision for employee AND dependents
- Matching 401k, 50% match up to 6% of employee contribution
- 3 weeks PTO and 5 sick days
- Accident Insurance
- Basic Life/AD&D (Accidental Death and Dismemberment)
- Voluntary Short and Long Term Disability
- Flexible Spending Account
- Catered lunch provided 5 days a week
- All the equipment that you need to get your work done
- Fridge is always stocked with energy drinks and other snacks
- Casual work environment, read “no suit and tie required”, but you are free to dress to the nines
Who Are We Looking For?
Weedmaps is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. We are looking for the smartest and most passionate people who want to join our team and develop the services, systems, and marketplaces that will serve the marijuana industry in the decades to come.
About Weedmaps:
Formed in 2008, Weedmaps is the largest technology company focused on servicing the legalized marijuana industry in the United States and internationally by providing listing services for dispensaries, delivery services, doctors and brands. Weedmaps has the most comprehensive directory with over 4x the listings of any other service and gives visitors the ability to review and discuss these services while building a sense of community through forums and social networking. The marijuana industry is growing exponentially and the legal and technological challenges it faces are immense. We see this as the perfect opportunity to create unique and innovative solutions that can transform the industry. In addition to developing technology solutions, Weedmaps is also firmly committed to advising on and supporting the legalization of marijuana and the medicines derived from it in a responsible manner.
So what are you waiting for? Join the Weedmaps family!