Company Overview
Caliva is your friendly and trusted cannabis brand. We believe in wellness options that work for your lifestyle; in boosting your spirits and seeking adventure; in motivating the mind, steadying the body and being inspired to create. A true seed to sale company; we cultivate happy plants and happy people and strive to provide California with dependable cannabis options. We were ranked #1 in the nation by Business Insider and stand by our promise of consistency, transparency, and accessibility.
Join the Caliva team as a Senior Content Marketing Manager and become part of something exciting. As one of the largest cannabis companies in the state of California, we pride ourselves in our compliance, professionalism, commitment to quality, and positive atmosphere.
Job Description
The Senior Content Marketing Manager at Caliva is responsible for the brand's overall content strategy and messaging. As a member of Caliva's marketing team, this role plays a crucial part in shaping the messaging for both the consumer- and business-facing sides of Caliva. From pithy product copy to forward-thinking ebooks, Caliva is looking for someone with exceptionally strong written and strategic skills. If you also happen to have a passion for cannabis and wellness, even better. We're looking for someone who can help us lead the discussion on the future of cannabis.
Duties and responsibilities
- Lead all aspects of Caliva's B2B & B2C content strategy, including ideation, creation, curation, writing, orchestration, production, and editing.
- Write and edit articles, blog posts, ebooks, webinars, product descriptions, and video scripts for Caliva's consumer blog, business blog, e-commerce platform, and products.
- Manage a team of content producers (writers, editors, videographers, etc.).
- Maintain content calendar for both B2B & B2C content.
- Create and implement a strategy for long-form content/reviews with partners.
- Ensure all content is optimized for web search (SEO).
- Assist Brand Manager in copy-writing for all product descriptions and packaging.
Qualifications/Requirements
- Must be 21 years of age or older.
- Minimum 3-5 years of professional experience in content production.
- Passion for innovative storytelling and experience producing a wide variety of content from webinars to blog posts to videos.
- Must be a versatile writer and producer, capable of writing a short product description, working with/interviewing various people inside and outside the organization, and gaining an in-depth understanding of Caliva and the cannabis industry.
- Expertise and interest in search engine optimization (SEO); able to implement SEO best practices in blogs and web content.
- A self-starter with outstanding editorial judgement, creative abilities, and collaborative thinker; capable of making high-impact, data-driven decisions.
- Superb editorial and grammatical skills; able to juggle the intricacies of both B2B and B2C content strategies.
- Experience working for a large consumer goods brand is a plus.
- Experience with CMS (content management systems), Hubspot, and/or Moz also a plus.