Senior Account Executive

RLM is a Manhattan-based global PR firm specializing in new categories and emerging industries. We are expanding rapidly. We work with a range of clients in a wide array of verticals: traditional finance and FinTech, blockchain/cryptocurrency, AI/AR, IoT, Cyber/Enterprise Security, Chatbots, AdTech, New Media/IP (especially the podcast industry), and Influencer Marketing. We work for several production houses; in Fashion/Lifestyle/Wellness, Biomed, eSports/Gaming; and in “Big Cannabis”. Our 27-year-old firm is telling only the stories that matter—and we’re doing it in a new and dynamic way.

This senior position on our whip-smart AE team is your chance to help grow a different kind of company: We are not merely “doing PR”—this isn’t publicity and promotions (PR as hype or a one-off); instead, our teams are full-service MarComm partners for carefully selected clientele in FUN industries that are exploding exponentially. That means we’re achieving big picture strategic goals for our clients (startups, SMBs, enterprises)—and it means making a real impact with our work that perfectly positions our clients and shapes the future of their industries.

Our next Senior Account Executive must have minimum *7 years* PR experience at an agency or on the “client side”. You will have a solid fundamental understanding of B2B and B2C media relations; you will have created and successfully deployed social campaigns you can speak to specifically when you meet with us; you are an exceptional verbal and written communicator; you’re a digital savant and have worked with tools like Cision/Meltwater/Hootsuite; you love to influence and sell nuanced concepts to the media and others. Do not apply if you don’t understand RLM’s differentiators. But please apply if you are ready to take your career to the next level (e.g., stop being bored/underutilized!).

You’ll want to elevate your skills while learning from PR/marketing leaders, driving campaigns in some of today’s most vital and fascinating industries.

Please note: it’s important that you have reverence for the craft of communications—ready to be a valued partner in a world our visionary clients are creating. We’re proud to be a “next-level” PR partner, and you need to know the difference between top-shelf service and button-pushing. We’re looking only for the inspired who view MarComm executed at the highest levels as an art!

Media/Influencer Relations:

• Strong knowledge of media and influencers relevant to our client’s businesses
• Proactive media engagement and storyline development
• Strong relationship management with traditional media and influencer targets.
• Ability to secure coverage for each account according to team goals
• An understanding of how influencer marketing works

Writing Proficiencies:

• Ability to generate press releases and short-form written content for pitching media and influencers
• Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, bios, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memoranda and general team correspondence
• Professional, articulate, timely and error-free client communication
• Development of consistent, creative pitches

Client Service/Personnel Management:

• Facilitate media briefings across client accounts and provide feedback to clients
• Own portions of client calls
• Provide counsel on media opportunities and coverage
• Prepare weekly client reports
• Become a go-to resource for client contact
• Be able to mentor the young guns
• A flexible attitude toward client/AE relations

RLM Perks Include:

• Competitive salary, $65K – 95K depending on experience
• Merit-based bonuses and regular promotions given
• Excellent vacation policy including office closure between Christmas and New Year
• Year-round Summer Fridays
• 100% Education Reimbursement
• Commuter Benefits
• Health
• Regular team-building off sites
• Extremely supportive environment with opportunities for mega-development and quick growth

Education Requirements:
Bachelor’s degree in PR or related field

Specific Knowledge, Skills and Abilities:

• Excellent command of language
• Strong telephone skills
• Ability to prioritize workload and meet deadlines
• Ability to research, assess and access resources
• Strong computer and web skills
• Experience with Cision, Meltwater or similar
• Highly-motivated team player and individual contributor
• Doesn’t take “no” for an answer (ever)
• Wants to be part of something fast-paced and unpredictable

You *must* include writing samples and a cover letter explaining why you want in. And please—please—don’t send in without the requisite 7 years of PR experience. Please.

Job Type: Full-time

Salary: $60,000.00 to $95,000.00 /year