COMPANY
Papa & Barkley of California is an award-winning producer of high-quality cannabis-infused wellness products, most recently recognized in the Best Topicals category at the 2018 High Times SoCal Cannabis Cup. The company also produces and sells cannabis extracts and oils under its P&B Labs line.
Papa & Barkley’s dynamic and driven leadership team has deep operational and technical market expertise in cannabis production, extraction methodologies and product development. Our culture reflects the emphasis we place on operating as a team. We have a strong vision with a focus on the science, and a shared belief in the power of the plant across multiple extraction modalities and delivery systems. As a fully-licensed cannabis company we are scaling our model and becoming a leader in the emerging California Cannabis market.
We are seeking a key steward for the impact of retail marketing on the growth of brand awareness and revenue for Papa & Barkley. You will partner with the Senior VP of Marketing to establish the retail marketing strategy and manage retailer marketing and promotional programs ensuring they are brand-right and yield a positive ROI. With cross-functional teams, you’ll be developing and delivering product launch and on-going marketing support for all the channels we serve.
Responsibilities:
- Plan and manage retail marketing initiatives
- Develop and communicate initiative goals in a measurable way, partnering with Senior VP of Marketing to align with brand goals and sales/distribution strategies.
- Develop and execute strategies to increase brand awareness, drive traffic, and increase sales throughout our retail network including both brick and mortar and ecommerce businesses.
- Develop scalable retail marketing, promotional programs and in-store events that are supported with an ROI.
- Routinely share program results, industry trends and creative inspiration with the rest of the team to help keep them results-oriented
- Serve as the main point of contact for our top accounts and develop marketing plans for our top 20 accounts.
- Develop in conjunction with the broader marketing team, specific display, swag, and collateral ideas for our accounts.
- Will be accountable and responsible for window shopping key accounts, ensuring displays are accurate, that Demo days are schedule and that we are the best vendor for our retail partners.
- Find opportunities to access data where needed and be able to understand how we are performing across key retail partners.
- Work cross functionally to implement retail events, education activities, and to be the voice of P&B to our retail partners.
- Contribute to the development of all brand marketing strategies and planning at the retail level
- Create & submit marketing briefs & serve as the liaison between sales and marketing to ensure timelines and flawless execution
- Responsible for attending retail conferences and retail events as needed. Position may require travel.
Requirements:
- Minimum 7 years of retail marketing experience, preferably with a lifestyle brand and Ecommerce
- Proven track record managing multiple streams of work- from brief through creative development to execution and is a stickler for details and deadline
- Entrepreneurial, self-starter, and resourceful- someone who will thrive in a highly dynamic, fast-paced environment
- Technology savvy with a solid understanding of the web, MS Office, Photoshop, online marketing, direct marketing and social media practices
- Excellent project management skills, and ability to manage several projects simultaneously, prioritize appropriately, and drive for results
- Extremely detail-oriented, outstanding organizational and analytical skills
- Proven ability to build relationships, work effectively independently, and in a team environment.
- Excellent written, verbal, and presentation skills
- Master’s in Marketing, Communications, Business or equivalent
Salary DOE
Job Type: Full-time
Experience:
- Marketing: 7 years
- Customer Service: 3 years
- Retail Management: 3 years
Education:
Location:
Required work authorization: