As Public Relations and Brand Reputation Manager, you will manage all PR for the company globally, as well as key channels (including social media) and metrics related to brand perception.
Public Relations — 50%
- Develop and implement a comprehensive, proactive media plan with specific strategies, key messages, tactics, and KPIs to increase MJ Freeway’s reach and positive perception
- Craft compelling news angles to support company and product initiatives
- Collaborate with PR agency to increase capacity, reach, and drive coverage
- Develop strategy, processes, and lead execution of external crisis communications
- Manage company awards, including evaluation, submissions, and award promotion
- Own MJ Freeway’s ongoing brand perception measurement and action plan
Social Media – 30%
- Build, manage and grow social media followers and engagement across all platforms by defining a plan and KPIs aligned to brand and product goals
- Partner with the design and product marketing team to build and execute on a social media calendar
- Monitor all social channels for feedback and respond quickly; engage with partner brands, clients, and influencers to build an appropriate and engaged cannabis and technology community presence.
Investor Relations – 10%
Lead investor communications, including quarterly reports and updates, in conjunction with CEO, Finance, and PR agency.
CEO Communications – 10%
- Develop executive thought leadership strategy with messaging specific to CEO
- Manage an executive content calendar, including securing speaking and op ed opportunities for CEO
- Assist with CEO’s event preparation, and material creation, and attend events as needed
Experience and Skills:
- Minimum 5 years PR experience, preferably with technology companies
- Social media management experience
- BA in English, Journalism, Marketing, Communications, Public Relations or related discipline
- Demonstrated experience independently conceptualizing, building and executing public relations campaigns that align with business objectives and produce significant results
- A knack for numbers and the ability to synthesize complex information into succinct and engaging news hooks
- Excellent writing, presentation and oral communication skills
- Extreme discretion, as work often involves confidential and sensitive information
- Ability to travel domestically and internationally
- Established relationships with journalists, analysts and influencers
- People management experience with an emphasis on hands-on coaching and regular feedback
Benefits summary
- Salary for this role is competitive
- 100% company-paid medical, dental and vision insurance
- Generous vacation policy
- positive and passionate work environment where we live by three principles:
- Do the right thing
- Be part of the solution
- Show people that you care
Job Type: Full-time
Experience:
- Public Relations: 5 years (Preferred)
Education:
Location:
- Denver, CO 80202 (Preferred)
Work authorization: