Product Marketing Specialist

Product Marketing Specialist

Company Overview:

Kush Bottles, Inc. is a dynamic sales platform that provides unique products and services for both businesses and consumers in the cannabis industry. We are a dynamic and fast paced team working in an industry that is moving exceptionally quick. You will thrive in this environment if you seek a role where you want to have direct influence over the growth of our company, have an eagerness to learn, be a team player and willingness to be proactive. If so, we want to hear from you!

Founded in 2010 as a packaging and supplies company for dispensaries and growers, Kush Bottles regularly services more than 5,000 legally operated medical and adult-use dispensaries, growers, and producers across North America, South America, and Europe. The company has facilities in the largest U.S. cannabis markets and a local sales presence in every major U.S. cannabis market.

The company offers a unique, exciting and high energy environment for its employees to develop professionally while being a part of one of the fastest growing sectors globally. Kush Bottles was recently ranked #774 on the Inc. 5000 list of Fastest Growing Companies in America and has been featured in media nationwide, including CNBC, Los Angeles Times, TheStreet.com, Entrepreneur, and Inc. Magazine.

Job Summary

Kush Bottles is looking for a Product Marketing Specialist, reporting into the Director of Marketing, to assist the marketing and sales team with all the duties related to product onboarding onto the Kush website ecosystem (Kush Bottles, Roll Uh Bowl & Med-ePen), the accurate detailed information sourced from internal and external team members and act as the conduit for our website product offerings. We are looking for someone with a willingness to jump into projects, assist the overall marketing team with other efforts for sales support, bring new ideas to the table and own as well as improve this very critical process for our business.

We are a dynamic and fast paced team working in an industry that is moving exceptional quick. You will thrive in this environment if you seek a role where you want to have direct influence over the growth of our company, have an eagerness to learn, be a team player and willingness to be proactive. If so, we want to hear from you!

Receives Direction From:

Director of Marketing

Provides Direction to:

No supervisory responsibilities

Essential Functions:

Responsibilities include, but are not limited to, the following:

• Own the Kush website ecosystem and the process for products going live on the site, working hand and in hand with procurement to ensure copy, price, specifics and inventory are accurate
• Able to work with and alongside many people in the company
• Own additional internal product sales channels (Med-ePen and Roll Uh Bowl websites)
• Own external product sales channels including Alibaba and Amazon
• Product knowledge subject matter expert
• Assist sales & marketing team members with product and sales related needs (sell sheets, inventory needs, imagery, etc.)
• Follow up with Procurement to get samples for product photography
• Manager the photo assets for quality and delivery and ensure our timeline is met for new products onto the site
• Confirm discontinued items are removed from the website promptly
• Gather information from Procurement of future products to strategize future marketing initiatives (emails, banners, etc.)
• Assist with pricing changes and implement changes in Netsuite to update website
• Coordinate product samples and organize/plan how photos are being taken for the website by weekly deadline
• Manage the acquisition of product dimensions and weights from the Operations team
• Retrieve information about products and specs from Sourcing and Operations to create product descriptions on the website
• Ensure products are photographed and edited by our photographer in a timeline manner and added promptly to the web store.
• Regularly update meta keywords and descriptions, and starting URLs, to increase SEO
• Maintain website operations and find bugs to report to Netsuite Help Desk
• Update product information to maintain consistency of older to newer products
• Report inventory and pricing issues/questions regularly
• Slow moving inventory analysis and come to the sales and marketing leaders with ideas and recommendations for sales conversion

Qualifications Guidelines

Education/training/experience:

• 3+ years' experience
• Previous roles in agencies or brand teams are welcome
• BS in Communications, Marketing, Business, New Media or Public Relations
• Very detailed oriented
• Strong analytical skills and data-driven thinking

• Comfortable working with various stakeholders internally and externally
• Strong follow up skills, able to collect details and keep others accountable for accurate information

Knowledge of:

• HTML language
• Expert in Shopify confirmation
• Product SKU management
• Understanding of SEO best practices
• Website visitor user flow
• Netsuite or other CRM systems
• Google Analytics to inform website site structures

Physical Standards:

• This position requires frequently sitting, standing, reaching, walking, and operating a computer workstation
• Must have finger dexterity, ability to use keyboard/ten key
• Able to participate in the environments standing, moving onsite at events and tradeshows
• Reasonable accommodations will be considered which would allow the employee to perform the essential functions of this job

Kush Bottles offers a competitive compensation package with medical, dental and vision benefits in addition to various paid time off and equity opportunity! We believe in our workforce having a personal interest as stakeholders in order to encourage ownership in the overall success of the company.

Kush Bottles is an equal opportunity employer striving to create a diverse workforce and will make reasonable accommodations as necessary for qualified applicants.

Additional Info:

Company Website: http://www.kushbottles.com

Instagram: http://www.instagram.com/kushbottles

Facebook: http://www.facebook.com/kushbottles

Twitter: http://www.twitter.com/kushbottles

LinkedIn: https://www.linkedin.com/company/kush-bottles