Marketing Manager

Higher Standards, was created to provide true connoisseurs with the tools they need for the most elevated smoking experience, from premium care and maintenance products that ensure the best flavor from your material, to heavy-duty USA-made glass and sought after limited edition collaborations like the Higher Standards x Blazer Big Shot Torch.

Our flagship store in New York City’s famed Chelsea Market is changing the face of retail and branding in the cannabis industry. The Higher Standards store is the first-of-its-kind concept shop, a modern, contemporary take on an upscale, luxury smoke shop. Our brand is committed to de-stigmatizing and elevating the enhancing the connoisseur's experience.

We are seeking an exceptional Marketing Manager to join the Higher Standards team at our headquarters in Boca Raton, FL and help us build an incredible brand. We are looking for a driven, enthusiastic, creative professional with a tremendous work ethic.

We offer competitive salaries and benefits, including healthcare and 401k with match, plus perks like a gym membership, super healthy snacks made fresh daily, and more. We believe in promoting from within, and allowing driven team members the ability to earn progressive roles and responsibilities.

Role:

The Marketing Manager plays a pivotal role in the success of Higher Standards. Reporting directly to the General Manager, the Marketing Manager is responsible for building awareness of the Higher Standards brand and retail concept, and growing demand for Higher Standards products to wholesale and retail customers. The Marketing Manager works closely with the Product Development, Sales and Production teams to ensure brand experience is consistent across product launches, retail penetration and online presence.

The ideal candidate will possess massive project management skills, strong communication skills, a great eye for detail, and be a strategic thinker. Candidate must enjoy and thrive in a fast moving, high energy, constantly evolving environment. A successful individual will be highly motivated, proactive, team-oriented and precise, adhering to aggressive deadlines with the ability to prioritize competing business needs. Candidate should be able to support or lead projects, and have an inherent need for completion of projects and tasks.

Responsibilities:

• Develop and implement marketing strategies
• Drive high-converting traffic to Higher Standards website and store and manage web presence
• Develop and deploy marketing campaigns across digital and traditional media, including social media, print advertising, e-mail, digital display advertising and re-targeting
• Develop and deploy trade show and business to business marketing plans
• Influence product development
• Develop and deploy in-store marketing campaigns and promotional strategies
• Support new product onboarding & ensure all necessary tactics are successfully executed

Requirements:

• 4-6 years brand and/or relationship management experience
• 2+ years of online marketing experience
• BA degree in Marketing, Communications and/or related field, or equivalent work experience
• Direct experience customizing and optimizing email marketing campaigns
• Honed skill at creating, managing and/or outsourcing compelling content
• Creativity balanced with a passion for strategic planning, data & logistics
• Above-average written and verbal communication skills, as well as forecasting
• Superior project & budget management skills
• Able to oversee multiple projects, tasks, and open to quickly shifting priorities
• Able to travel as necessary
• Willingness to learn

Preferences:

• Computer literacy on Mac, Adobe Suite, MS Word, PowerPoint and Excel
• Experience with CRM
• Analytical skills (i.e. marketing needs and current market trends, forecasts, account analyses, and the competitive landscape to inform the evolution of Higher Standards’ marketing presence)
• Capable of managing many outside resources
• General understanding of graphic design and printing. Packaging and printing experience is a plus
• Marketing agency experience a plus
• Cannabis business and/or marketing knowledge is a plus

Perks:

• Train under management professionals with decades of experience in marketing, strategy, quantitative and qualitative campaign development & execution
• Fun, collaborative environment
• Casual dress code
• Competitive benefit package (medical, 401k, PTO, tuition reimbursement, gym membership)
• Free Lunch Fridays
• A refrigerator filled with healthy snacks

Interested? To apply, send us your resume and provide a cover letter (required) describing why you would be the best candidate for this position.

By applying for this role, I understand that if offered a position with the company, I will be required to complete a pre-employment aptitude testing and background screening as a condition of employment.

Higher Standards provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability or genetics. Higher Standards complies with all applicable laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, transfer, leaves of absence, compensation, and training.