Marketing Manager

Higher Standards, was created to provide true connoisseurs with the tools they need for the most elevated smoking experience, from premium care and maintenance products that ensure the best flavor from your material, to heavy-duty USA made glass and sought after limited edition collaborations like the Higher Standards x Blazer Big Shot Torch.

Our flagship store in New York City’s famed Chelsea Market is changing the face of retail and branding in the cannabis industry. Our brand is committed to destigmatizing and enhancing the connoisseur's experience.

We are seeking an exceptional Marketing Manager to join the Higher Standards team at our headquarters in Boca Raton, FL and help us build an incredible brand. We are looking for a driven, enthusiastic, creative professional with a tremendous work ethic.

We offer competitive salaries and benefits, including healthcare and 401k with match, plus perks like a gym membership, super healthy snacks made fresh daily, and more. We believe in promoting from within, and allowing driven team members the ability to earn progressive roles and responsibilities.

Role:

Reporting directly to the General Manager, the Marketing Manager is responsible for building awareness of the Higher Standards brand and retail concept, and growing demand for Higher Standards products to wholesale and retail customers. The Marketing Manager plays a pivotal role in the success of Higher Standards.

The ideal candidate will possess massive project management skills, strong communication skills, a great eye for detail, and be a strategic thinker. We are looking for someone who excels in a fast-paced environment. A successful individual will be highly motivated, proactive, team-oriented and precise, adhering to aggressive deadlines with the ability to prioritize competing business needs.

Responsibilities:

• Develop and implement marketing strategies
• Drive high-converting traffic to Higher Standards website and store and manage web presence
• Develop and deploy marketing campaigns across digital and traditional media, including social media, print advertising, e-mail, digital display advertising and re-targeting
• Develop and deploy trade show and business to business marketing plans
• Influence product development
• Develop and deploy in-store marketing campaigns and promotional strategies
• Support new product onboarding & ensure all necessary tactics are successfully executed

Requirements:

• Provide a cover letter describing why you would be the best candidate for this position
• Degree in advertising, business, marketing, or the equivalent
• Attention to detail and a sense of urgency
• Able to oversee multiple projects, tasks, and open to quickly shifting priorities
• Able to travel as necessary
• Willingness to learn

Preferences:

• Proficiency in microsoft Excel, Word & Power Point
• Knowledge of the Adobe Suite
• Experience with CRM
• Analytical skills
• Capable of managing many outside resources
• General understanding of graphic design and printing
• Marketing agency experience a plus

Perks:

• Train under management professionals with decades of experience in marketing, strategy, quantitative and qualitative campaign development & execution
• Fun, collaborative environment
• Casual dress code
• Competitive benefit package (medical, 401k, PTO, tuition reimbursement, gym membership)
• Free Lunch Fridays
• A refrigerator filled with healthy snacks