Marketing Manager

EVERGREEN HERBAL

Established in 2012, we are proud to be one of Washington State’s first I502 manufacturers and distributors of cannabis activated products. Our trailblazing team of chefs, herbalists and extractors continue to innovate and develop new ways to consume and enjoy cannabis. We are a manufacturer of confections with a reputation for high quality products and impeccable service. You would be joining a growing company with a high-energy, casual environment and work with a tightly-knit, fun group of colleagues. In return, we are looking for someone who can learn quickly, work hard, and keep the company's best interests in mind.

POSITION: MARKETING MANAGER

The Marketing Manager works closely with the Product Development, Sales and Production teams to ensure brand experience is consistent across product launches, retail penetration and online presence.

RESPONSIBILITIES INCLUDE:

• Create and execute sustainable and scalable campaigns geared toward both the consumer and budtender activating all aspects of the marketing mix; digital, print, collateral, PR, influencers etc., with a focus on social media platforms and corporate communications, website updates, marketing collateral, events management, promotional items, point of purchase displays and business cards.
• Successfully launch new products from developing strategy to execution.
• Successfully re-launch existing products from developing strategy to execution.
• Coordinate all WA state marketing campaigns and develop marketing assets/collateral: channel-specific, and brand specific.
• Conduct routine business marketing analysis including weekly, monthly, quarterly and annual business reviews with clear measurable metrics, benchmarks, statistics and factual data that allows tracking, progress and productivity level of the Marketing Department in relationship to the business.
• Build in-depth consumer/professional, competitive and retailer knowledge and expertise.
• Forecast and monitor sell-in and sell-through to meet and/or react to business needs.
• Directly collaborate with Product Development, Sales & Production
• Support to maximize and champion retail opportunities and activations.
• Recommend new product development and positioning opportunities.
• Improve the consumer and professional experience, product and ways of working.
• Ensure brand consistency through all marketing channels.
• Manage the marketing budget and marketing success via weekly monthly, quarterly and annual reporting with clear metrics.

CANDIDATE REQUIREMENTS:

Must be timely, champion priorities and dynamics, and be extremely agile and consistent. Must enjoy and thrive in a fast moving, high energy, constantly evolving environment. Candidate should be able to support or lead projects, and have an inherent need for completion of projects and tasks. Other traits and requirements include:

• 4-6 years brand and/or relationship management experience, preferably within food and/or beverage industry-related experience.
• 2+ years of online marketing experience
• Direct experience customizing and optimizing email marketing campaigns
• Honed skill at creating, managing and/or outsourcing compelling content
• Creativity balanced with a passion for strategic planning, data & logistics
• Above average written and verbal communication skills, as well as forecasting.
• Superior project & budget management skills
• BA degree in Marketing, Communications and/or related field.
• Computer literacy on Mac, Adobe Suite, MS Word, PowerPoint and Excel
• Packaging and printing experience is a plus
• Cannabis business and/or marketing knowledge is a plus

WHAT WE STAND FOR:

• Taste

From our low sugar and stevia sweeteners to our decadent dark chocolate bars, we are all about deliciousness. Plus, our products are made with local ingredients and natural colors and flavors whenever possible.

• Potency

What you see is what you get. We submit all of our products to third party testing to ensure consistent cannabinoid content in each and every batch.

• Safety

Our cannabis is tested at multiple stages during extraction and manufacturing to ensure elimination of residual solvents, pesticides and microbials.

• Value

All our products are both high quality and affordable. We use our longtime industry expertise to keep overhead low and pass along that value to consumers.

• Education

We’re cannabis nerds! We love learning and sharing knowledge that empowers consumers to make informed choices when it comes to enjoying cannabis. Stay tuned.

• Advocacy

We are actively engaged in working towards a future where cannabis can be enjoyed responsibly in a spirit of wellness, freedom and fun.

Evergreen Herbal is an equal opportunity employer and encourages people from a wide variety of backgrounds and experiences to apply. Salary DOE.

Evergreen Herbal does not discriminate on the basis of race, color, religion, sex (including pregnancy), gender, national origin, citizenship, age, mental or physical disability, veteran status, marital status, sexual orientation or any other basis prohibited by law. Evergreen Herbal provides a smoke and drug free environment. For more information about Evergreen Herbal, please visit us at www.forevergreenherbal.com. Principals only please.

Job Type: Full-time

Experience:

• marketing: 2 years (Required)