General Summary:
The Marketing Manager is responsible for providing leadership of the company’s marketing activities throughout North America.
The incumbent will provide vision for all marketing and product category execution and drive the Company’s efforts to position itself as a market leader.
Externally, he or she will establish key long-term relationships with business partners that enhance profitability and market position.
Key responsibilities:
- Lead the development of the annual Marketing plan (Brand identity, consumer insights, competitive analysis, product development, pricing strategy, channel strategy, promotional strategy, PR, digital, social etc.).
- Social Media Strategy/Management (Blog, Facebook, Instagram, Twitter, LinkedIn)
- Concept, design + copywriting (brochures, catalogues, banners, videos, etc.).
- Weekly/monthly KPI reporting.
- Oversee product management, including market and customer research for market and product category requirements
- Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis and general sales support
- Act as spokesperson for the company
Qualifications:
Candidates must have a University degree or equivalent combination of education and experience. Knowledge of the Cannabis industry is a plus!
Additional Requirements:
- Acts with the highest integrity and understands the importance of conducting sensitive business matters in a confidential manner
- Works effectively in an entrepreneurial, collaborative environment, and can direct and work in harmony with a diverse group of individuals
- Highly organized with the ability to handle multiple tasks
- Weekend work and/or travel required 4 – 5 times per year for industry events
Working Conditions:
This position works mainly in an office environment at a computer. Is required to travel
on an occasional basis, and at times, work more than the standard work week.
Software:
Working proficiency with the following programs highly preferred:
- Adobe Creative Cloud
- Photoshop
- Illustrator
- InDesign * Microsoft Office
- Word
- Excel
- PowerPoint * OpenMoves (email marketing)
Job Type: Full-time