CannaVerse Solutions is a premiere Cannabis Creative Agency. We focus exclusively on the medical and recreational cannabis industry as well as the businesses surrounding it. Our services include Branding, Website Design, SEO, Social Media Marketing, Business Development and Custom Marketing Solutions.
We are currently looking for motivated Marketing Director. Our ideal candidate is someone who has strong experience developing and executing impactful marketing campaigns and is passionate about the cannabis industry. Our team consists of people that are highly dedicated to their work and who are deeply committed to the success of our clients.
Responsibilities:
- Traditional/digital strategy development and implementation for Cannaverse clients revolving around all marketing, advertising, PR and sales that are consistent with clients’ brand.
- Develop marketing plans and calendars for clients
- Work with our creative and design team to execute plans
- Developing areas such as sales management, content development, distribution channel management, branding, marketing communications, advertising and promotions, pricing, market research, and customer service.
- Successful management of innovative and creative Social Media campaigns (Primarily Instagram distantly followed by Facebook and Twitter)
- Development of Advertising Models for Revenue generation (CPC, CPI etc. etc.)
- Development of digital media kits
- Development of print advertising campaigns
- Development and implementation of content marketing
- Development and implementation of influencer marketing
- Establish KPIs to measure digital growth, initiative success and team performance
- Development of Marketing analytics and metrics (CAC, CLTV)
- Manage marketing team while working directly with clients when required
- Bring innovative ideas and solutions!
Personal Characteristics:
- Bachelor’s Degree in Marketing, Advertising, or related-field
- 5+ years previous experience Marketing experience (preferably in cannabis space)
- Solid experience with social media including blogs, Facebook, Twitter, etc.
- Experience working in a flexible, small to medium-sized company without marketing staff on the same level.
- Expert in the internet and social media strategy with a demonstrated track record on Facebook, Twitter, and other social media outlets that are significant in company outreach
- Excellent communication skills
- Highly developed, demonstrated teamwork skills
- Ability to learn quickly while thinking creatively and innovatively with limited hand-holding
- Thrives in a start-up environment – adaptable, can handle ambiguity, be flexible, and solution oriented in the face of challenges
- Analytical skills to forecast and identify trends and challenges within the Cannabis Industry
- Highly developed, demonstrated teamwork skills and a strong sense of urgency.
- Speaks the language of the industry and passes our strict no asshole policy.
Compensation and Logistics:
TBD based on experience with potential for performance-based equity.
Remote work possible and encouraged.
Job Types: Full-time, Part-time, Contract
Experience: