Sweet Cannabis:
Sweet Cannabis, a wholly owned subsidiary of Ascent Industries, is an industry leader in cannabis growing and concentrate extraction. With a team of dedicated professionals and experts who are focused on the development and manufacturing of premium quality, safe, reliable and consistent cannabis products, our commitment to people is reflected in our local sourcing strategies and the quality products we deliver.
Sweet Cannabis is seeking an experienced and enthusiastic Marketing Coordinator for their Portland, Oregon facility. Reporting to the Chief Marketing Officer, the Coordinator will be given autonomy for the Oregon Sweet Cannabis marketing initiatives based on strategic direction from Senior Level Management. The Coordinator will execute all strategic initiatives set forth and will act as a liaison between Oregon Sales and the Ascent Marketing departments. The ideal candidate will have developed graphic skills, be self-motivated, have experience in strategic initiatives, and will ideally have experience in cannabis industry.
Job Description:
Your daily responsibilities will include:
Brand Management:
- Ensure consistent presentation of the organization’s brand and image through print, digital and social media advertising;
- Collaborate with Graphic Design Team to deliver content the meets client and regulatory specifications, including merchandising materials, company swag, product and educational sheets;
- Create brand awareness through advertising and social media; assist in management of website and social media pages;
- Accurately represent company and organizational viewpoints on social media accounts, managing the brand reputation with the highest level of professionalism and tact;
- Use marketing resource materials to arrange presentations/proposals (e.g. brochures, data, presentations, photos, reports, product sheets).
Campaign Research and Management:
- Create and stylize educational materials for individual dispensary distribution and use;
- Analyze consumer behavior in Oregon and direct efforts to maximize demand for Sweet Cannabis products, reporting findings to the respective Marketing and Sales teams;
- Seek out new platforms and forums to advertisement and record competitor and consumer reactions, tracking data and analyzing results;
- Work with Sales and Marketing teams to estimate product demand; target markets through effective use of advertising and social media content;
- Develop and coordinate marketing campaigns based on direction from Senior Level Management;
- Assist in planning and execution of all Sweet Cannabis marketing campaigns.
Event/Marketing Planning and Coordination:
- Coordinate with Sales and Marketing Managers to customize event invitations, create awareness, and build hype around tradeshows, local events, expos/conventions, and educational panels; organize public image campaigns and other special events;
- Coordinate event related logistics and ensure preparation, including scheduling, travel and location requirements;
- Oversee execution of special events, product displays and demonstrations.
Lead Generation:
- Monitor trends and identify leads to maintain and expand market share, determining potential sources of new business;
- Act as a liaison between the company, vendors, advertising agencies, and media.
Qualifications:
Knowledge:
- Familiarity with Oregon cannabis industry and culture, policies and state regulations;
- Strong understanding of cannabis industry and marketing trends, both current and emerging;
- Foundational knowledge in consumer behavior, market research techniques, sales, and social platforms.
Skills:
- Creative and abstract thinker, with strong attention to detail and an analytical mindset;
- Exceptional interpersonal, communication and organizational skills; comfortable with public speaking;
- Proficiency with computers, graphic design and social media applications;
- Strong research and management skills.
Abilities:
- Must be self-motivated, independent and able to work with minimal supervision;
- Ability to read and analyze trends and adeptness at finding leads to expand market share;
- Ability to manage multiple parallel projects with tight deadlines and deliver clear instructions.
Other Qualifications and Experience:
- Bachelor’s Degree in Marketing, Advertising or in a related field;
- Minimum 2 years’ experience in a marketing coordinating, advertising or graphic design role;
- Must be minimum of 21 years of age;
- Experience in the Oregon cannabis industry considered an asset.
Sweet Cannabis values a diverse workforce and encourages all interested applicants to apply. Those candidates whose skills and qualifications fit the role requirements will be further considered and contacted. Candidates chosen for employment will be required to undergo background and reference checks.
Thank you for your interest in employment opportunities with Sweet Cannabis!
Job Type: Full-time
Experience:
- Marketing: 2 years (Required)
Education:
Job Location: