Marketing Coordinator

Company Description:

Anresco, Inc. (1943) is a commercial analytical laboratory located in the Bayview of San Francisco. For the past 75 years we have provided analytical testing services to food, pharmaceutical, and related industries. Over the past three years we have extended our service offerings to the exciting, ever-expanding cannabis industry, and now provide comprehensive testing services to various cannabis growers, manufacturers, dispensaries, and distributors.

See website: www.anresco.com

Position:

The position will focus on marketing Anresco's analytical services to both the food and cannabis industry. The position will report directly to the Vice President of Anresco as well as indirectly to our sales directors. Responsibilities will include:

• Digital marketing

• Graphic Design
• SEO Optimization
• Social Media Strategy
• Analytics
• Copy Writing
• Email marketing
• Website content management (WordPress preferred)
• Database management and marketing automation
• Work with the rest of the marketing team to assess the various online campaigns of the company to understand how to improve.
• Coordinate with sales and other departments to create/edit the copy/content of both print and digital marketing materials, flyers, email blasts, social media posts, signage, etc.
• Ensure that the content, branding and design of all marketing material is accurate. Responsible for accuracy and clarity of final copy
• Review the contents of the company’s website making sure the site stays interactive and highly informative.
• Measure and analyze content performance. Compile information for marketing activity reports with performance metrics.
• Analyze the effectiveness of search engine optimization strategy and understand how to make the necessary modifications if needed.
• Manage customer feedback by routing comments and other engagement on all channels to appropriate internal employee.

Compensation will depend on the qualifications of the applicant and are subject to negotiation.

Qualifications:

Bachelor's degree in marketing, business, or related field with good academic record from well-known university preferred. Experience in marketing and sales preferred. Good interpersonal skills required.

Job Type: Full-time

Experience:

• Marketing: 1 year

Education:

• Bachelor's

Location:

• San Francisco, CA