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Marketing and Public Relations Specialist

Job ID: 8492
Company: Sunburst Pharm
Location: Cambridge, MD 21613
Salary: Not Specified
Number of Vacancy: 1
Employment Type: Full-time, Contract
Posted: 30+ days ago

Job Description:

Sunburst Pharm, a new, up and coming medical cannabis dispensary is seeking a seasoned Marketing and Public Relations Specialist. Located in Cambridge, Maryland, this dispensary is a multi-functional business that acts as a cannabis dispensary, accessory and device retail store.

As part of the Sunburst Pharm team, the Marketing and Public Relations Specialist will design and execute a comprehensive marketing plan and sales strategy. The team is looking for a creative self-starter interested in being involved in the fastest growing industry in the nation. We are looking for a superstar!

Responsibilities

  • Spearheads the development of a complete marketing strategy covering both in-person and online marketing channels
  • Works alongside senior management to analyze local market trends and suggest strategic marketing solutions
  • Creates and executes lead generation programs
  • Works with senior management team to develop in-store sales campaigns
  • Coordinates and assists with the development and execution of sales and marketing activities which may include direct mailing, email, print advertisement, local events and trade shows
  • Analyzes campaign performance data to determine efficiency
  • Assists in the development of all Sunburst Pharm written web content for marketing, event and informational purposes.
  • Assists in identifying and developing new social engagement opportunities across the company's various social media outlets

Desired Qualifications:

  • Bachelor's Degree in Marketing, Advertising or related discipline
  • 3+ years of experience working in a senior marketing role
  • Excellent writing, organizational and communication skills
  • Demonstrable ability to plan, curate, revise and execute marketing strategies with the goal of building meaningful connections that encourage people to engage with our brand.
  • Familiarity with a variety of marketing concepts, best practices and procedures
  • Ability to work some evenings and weekends for promotional events
  • Ability to handle multiple tasks in a fast-paced industry
  • Ability to work independently and as a team, using strong analytical, prioritization and problem solving skills to tackle complex tasks.
  • A strong desire to take the initiative and follow through on projects with minimal supervision.

This job begins as a contract position with the possibility of transitioning to full-time. Hours and salary are negotiable.

Job Type: Contract

Experience:

  • Marketing Strategy: 3 years
  • Marketing: 3 years

Education:

  • Bachelor's

Required work authorization:

  • United States

Required travel:

  • 25