Sunburst Pharm, a new, up and coming medical cannabis dispensary is seeking a seasoned Marketing and Public Relations Specialist. Located in Cambridge, Maryland, this dispensary is a multi-functional business that acts as a cannabis dispensary, accessory and device retail store.
As part of the Sunburst Pharm team, the Marketing and Public Relations Specialist will design and execute a comprehensive marketing plan and sales strategy. The team is looking for a creative self-starter interested in being involved in the fastest growing industry in the nation. We are looking for a superstar!
Responsibilities
- Spearheads the development of a complete marketing strategy covering both in-person and online marketing channels
- Works alongside senior management to analyze local market trends and suggest strategic marketing solutions
- Creates and executes lead generation programs
- Works with senior management team to develop in-store sales campaigns
- Coordinates and assists with the development and execution of sales and marketing activities which may include direct mailing, email, print advertisement, local events and trade shows
- Analyzes campaign performance data to determine efficiency
- Assists in the development of all Sunburst Pharm written web content for marketing, event and informational purposes.
- Assists in identifying and developing new social engagement opportunities across the company's various social media outlets
Desired Qualifications:
- Bachelor's Degree in Marketing, Advertising or related discipline
- 3+ years of experience working in a senior marketing role
- Excellent writing, organizational and communication skills
- Demonstrable ability to plan, curate, revise and execute marketing strategies with the goal of building meaningful connections that encourage people to engage with our brand.
- Familiarity with a variety of marketing concepts, best practices and procedures
- Ability to work some evenings and weekends for promotional events
- Ability to handle multiple tasks in a fast-paced industry
- Ability to work independently and as a team, using strong analytical, prioritization and problem solving skills to tackle complex tasks.
- A strong desire to take the initiative and follow through on projects with minimal supervision.
This job begins as a contract position with the possibility of transitioning to full-time. Hours and salary are negotiable.
Job Type: Contract
Experience:
- Marketing Strategy: 3 years
- Marketing: 3 years
Education:
Required work authorization:
Required travel: