arrow_back_ios_newBackMarketing and Communications Manager

Marketing and Communications Manager

Job ID: 9487
Company: Kush Bottles
Location: Santa Rosa, CA 95404
Salary: Not Specified
Number of Vacancy: 1
Employment Type: Not Specified
Posted: 30+ days ago

Job Description:

Company Overview:

Kush Bottles, Inc. is a dynamic sales platform that provides unique products and services for both businesses and consumers in the cannabis industry. We are a dynamic and fast paced team working in an industry that is moving exceptionally quick. You will thrive in this environment if you seek a role where you want to have direct influence over the growth of our company, have an eagerness to learn, be a team player and willingness to be proactive. If so, we want to hear from you!

Founded in 2010 as a packaging and supplies company for dispensaries and growers, Kush Bottles regularly services more than 5,000 legally operated medical and adult-use dispensaries, growers, and producers across North America, South America, and Europe. The company has facilities in the largest U.S. cannabis markets and a local sales presence in every major U.S. cannabis market.

The company offers a unique, exciting and high energy environment for its employees to develop professionally while being a part of one of the fastest growing sectors globally. Kush Bottles was recently ranked #774 on the Inc. 5000 list of Fastest Growing Companies in America and has been featured in media nationwide, including CNBC, Los Angeles Times, TheStreet.com, Entrepreneur, and Inc. Magazine.


Job Summary

The Hybrid Creative a wholly owned subsidiary of Kush Bottles is looking for a motivated, enthusiastic, and effective Marketing & Communications Manager to help our dynamic design, web and marketing agency grow to the next level. The ideal candidate is a great writer, passionate about design and technology, excited about working with clients, savvy with social media marketing, a creative and innovative thinker and thrives in fast paced environments.


This opportunity will afford the right person a chance to become part of our existing core team and you will be instrumental in helping to shape the direction and future of our company. Your position with is very exciting and a critical one and you will never find this job boring, mundane, or routine in any way


Receives Direction From:

Operations Director


Provides Direction to:

Sales Support Specialist


Examples of Essential Functions:

Responsibilities include, but are not limited to, the following:


  • Develop and manage marketing plans and budgets
  • Strategize and implement strong promotional messaging
  • Manage all social media platforms (LinkedIn, Facebook, Instagram Twitter, Blog, etc) and integrate with overall communications strategy
  • Conceptualize and write articles, case studies and blog posts that support overall company goals
  • Represent our company at trade show events and business networking mixers
  • Certify the Hybrid Creative via private and public programs
  • Enter designs into competitions to grow award-winning status
  • Support promotional strategies for generating leads and driving traffic to our company
  • Strategize, create and execute meaningful email campaigns
    • Collaborate with graphic designers and web developers in creating communications material and web content
    • Plan and execute copy for case studies and video scripts for print and online applications
    • Create advertising campaigns that convert into measurable results
  • Write press releases for major news stories occurring in the company and get them distributed via industry media outlets
  • Maintain CRM contact database and implement content marketing campaigns with HubSpot
  • Maintain our marketing activities calendar & budget
  • Support copywriting needs for the agency and occasionally some of our top clients
  • Host Meetups, open houses, panel discussions and other events at the agency
  • Support SEO, PPC and Google AdWords campaigns
  • Work directly with the sales team to provide effective lead funnels and brand initiatives
  • Track and analyze all marketing efforts for measurable success
  • Develop sales forecasting and product branding plans
  • Establish and grow a target market share
  • Conduct customer, brand and product research initiatives
  • Offer expert advice to develop innovative advertising, public relations, social media and events
  • Negotiate with media partners to guarantee advantageous contracts

Qualifications Guidelines


Education/training/experience:

  • 5-10 years' experience
  • A fundamental understanding of the emerging cannabis industry is a must.
  • This position requires someone with excellent English language skills and an aptitude for computers and technology.
  • Experience in the graphics, marketing, print and web industries is a huge plus and will weigh strongly in our decision.
  • We are looking for someone who is passionate and excited about our industry and has the qualities necessary to shine in this position.
  • We're a Mac house. You should be familiar with basic software such as OS X, Pages, Excel/Numbers, HubSpot CRM software and have a passion for the web experience.

Knowledge of:

  • Ability to work from our Santa Rosa office 5 days a week (this is an in-house position)
  • Direct marketing experience with a focus on client service
  • Experience developing marketing strategies / plans
  • Strong writing, proofreading, and editing skills
  • Basic eye for, and experience in, professional graphic design
  • Ability to learn new marketing concepts/tactics quickly
  • Knowledge and experience, including best practices in inbound marketing, lead generation
  • Ability to manage multiple projects simultaneously with competing deadlines
  • CRM lead management system experience a plus, especially HubSpot
  • Analytical and strategic marketing skills
  • The ability to prioritize and strategize based on company's goals
  • A desire to think creatively, solve problems and use professional judgment
  • Exemplary written and oral presentation and a talent for presenting
  • Very strong customer service orientation
  • Project management experience
  • Proactive, take-charge attitude
  • Strong interpersonal skills and ability to build relationships
  • Proven ability to learn new tools and software quickly and independently
  • Experience and/or interest in working with B2B technology clients
  • A fundamental understanding of the emerging cannabis industry is a must
  • Demonstrable proficiency in establishing and meeting sales goals
  • Demonstrable ability to understand clients and their individual / business needs
  • Impeccable integrity and trust
  • Do what you say you will do
  • Act responsibly and with professional courtesy
  • Speak with confidence and know what you're saying - be authentic enough to admit when you don't
  • Be honest and clear
  • Know your audience and sell them only what they need
  • High success rate at meeting deadlines
  • Independence and individual creativity
  • We expect you to be a self-starter and to be able to find ways to improve your position and contribute to the company's success
  • A sense of humor

Physical Standards: (These are examples, please only include the necessary physical requirement bullets, or feel free to add one if you need to)

  • This position requires frequently sitting, standing, reaching, walking, and operating a computer workstation
  • Must have finger dexterity, ability to use keyboard/ten key
  • Able to participate in the environments standing, moving onsite at events and tradeshows
  • This position requires frequently sitting, standing, reaching, walking, and handling/grasping of materials.
  • Constantly sitting, standing, walking, and operating a computer workstation.
  • This position may rarely require kneeling, bending, squatting.
  • Must have finger dexterity, ability to use keyboard/ten key.
  • Reach, stoop and lift office files, records or reports, typically weighing 20 pounds or less.
  • Ability to push/pull up to 50 pounds
  • Ability to lift up to 50 pounds.
  • Reasonable accommodations will be considered which would allow the employee to perform the essential functions of this job.

Kush Bottles offers a competitive compensation package with medical, dental and vision benefits in addition to various paid time off and equity opportunity! We believe in our workforce having a personal interest as stakeholders in order to encourage ownership in the overall success of the company.


Kush Bottles is an equal opportunity employer striving to create a diverse workforce and will make reasonable accommodations as necessary for qualified applicants.


Additional Info:

Company Website: http://www.kushbottles.com

Instagram: http://www.instagram.com/kushbottles

Facebook: http://www.facebook.com/kushbottles

Twitter: http://www.twitter.com/kushbottles

LinkedIn: https://www.linkedin.com/company/kush-bottles