Marketing and Branding Manager

Job Description – Marketing and Branding Manager

Reports to: Executive Management Team

Location: Stoneham, Massachusetts

Background:

Theory Wellness (Theory) is a licensed, vertically integrated marijuana company in Massachusetts. With two retail locations and a production/manufacturing facility in full operation, Theory is a rapidly-growing industry leader, with a staff of ~50 full time employees. We are seeking an experienced marketing professional to join our team of passionate, hard-working, and committed individuals. Theory is about to enter the adult use cannabis market and is excited to continue to grow and evolve as Massachusetts' top rated cannabis company.

Our ideal candidate will be both excited to work hands on in the business (such as replying to customers on social media) and will also possess the drive and ability to execute high level tasks (such as creating a vision of the future brand we are creating.)

Summary:

Theory is seeking a Marketing and Branding Manager to manage branding, customer experience, advertising, social media, and public relations. Your responsibilities will include:

• Work with Theory's executive team to understand and evolve Theory's marketing campaign, position in the market, and brand
• Perform market analyses and utilize findings to influence Theory's marketing and advertising strategies
• Monitor cannabis trends and ensure Theory continues to evolve with the market in the best way possible
• Learn the regulatory constraints relevant to marketing/advertising as a cannabis company in the Commonwealth, ensuring compliance.
• Lead targeted advertisement campaigns
• Work with Theory's graphic designer to manage packaging design and marketing materials
• Provide input on the design, layout, and customer experience of Theory's current and future retail locations.
• Manage Theory's social media accounts
• Manage Theory's website design concept, working with Theory's web designer.

Compensation:

• Competitive starting salary based on experience
• Performance bonuses
• Medical/dental
• Paid time off

Skills:

• Our ideal candidate will be creative and able to implement a vision
• Independent, self sufficient, goal oriented
• Familiarity on using all major social media platforms
• Familiarity with a variety of advertising / marketing (print, digital, SEO, ect.)
• Ability to multitask

Requirements:

• 2+ years of relevant marketing experience.
• At least 21 years of age
• No drug related felony; ability to pass a comprehensive background check
• Passionate about the cannabis industry

Theory Wellness Inc. is committed to a policy of equal employment opportunity. We recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, or any other factor prohibited by law.

*Please include a cover letter in your application*

Job Type: Full-time

Experience:

• marketing: 2 years