Heally is a Bay Area tech company focusing on the cannabis space seeking a marketing manager to join our team. In this role, you’ll be directly responsible for driving user engagement and re-engagement campaigns, tracking and optimizing conversions as well as new user acquisition campaigns. Developing marketing strategies and defining plans for key businesses initiatives, and helping to create content that engages the market will be your priorities. You will play an important role in new product roll-outs, while working directly with the founders and the ceo.
What you'll do:
- Build and implement user engagement campaigns
- Optimize our marketing automation through email, content, and social channels.
- Build and manage a rich content/editorial calendar that attracts a qualified audience
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
- Build and implement user re-engagement campaign
- Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
- Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
- Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
- Develop documentation and road maps for processes, and promotions that succeed through email.
- Blog on an ongoing basis to support and promote offers to attract site visitors through search, social media, and email subscribers.
- Grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests.
- Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content
-
Branding, assist in design_
- Social Media. We have a voice help us share it with the world._
Requirements
- BA/BS degree or equivalent work experience
- Excellent communicator and creative thinker, with an ability to use data to inform all decisions
- Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content.
- An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics.
- Excellent organizational skills to work independently and manage projects with many moving parts.
- 5+ years of marketing experience.
- Past experience building audiences either online or offline.
- A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
Job Type: Full-time
Experience:
- marketing: 5 years (Preferred)