About Leafly
At Leafly, we’re leading the creation of a brand new industry around a product that has been illegal and stigmatized for the past 100+ years. While we’ve made some great strides since our founding in 2011, we’re looking for the next group of talented individuals who are going to make this happen.
Leafly believes that cannabis is good for the health and happiness of the world. We help consumers find cannabis products in their local community, and by doing so, help retail stores and product companies advertise their products to a uniquely captive and educated audience.
We are building the technology products that will drive the cannabis business into the future. To do that, we’re going to continue to reimagine the role cannabis can play in people’s lives around the globe. We love working with people who are passionate, creative, execution-focused and driven to do great things every day.
We are seeking General Manager based in Phoenix, AZ
General Manager is one of the most challenging positions at Leafly. Successful GMs need to combine drive, leadership, attention to detail and broad strategic vision to grow our business in market. Creativity, strategic vision and passion are key qualities that we look for in a Leafly GM.
Responsibilities:
- Drive the overall business of Phoenix market
- Own the P&L, including responsibility for market spend and revenue, and collaboration with the Leafly HQ team to develop the market and drive top line revenue growth.
- Listening and understanding business and customer needs, framing those needs within the strategic direction of Leafly.
- Make smart decisions around what will and won’t move the needle in a territory.
- Drive adoption of Leafly’s ordering and advertising products in retail stores and dispensaries. Identify business and customer pain points, see the process of ordering in real time, and drive strategic solutions with Leafly HQ via regular meetings with Leafly leadership, both in Seattle and in the field.
- Identify city / territory needs, and work strategically and efficiently to identify opportunities and execute alongside support from Leafly HQ.
- Determine marketing needs from market-to market in terms of regulations, customer segments and market maturity.
- Represent Leafly at local events that span the spectrum from dispensary customer days to local council meetings.
- Collaborate with our HQ team to drive user growth and adoption via traditional and out-of-the-box marketing activations.
Qualifications:
- 10+ years of experience in operations, marketing, management or other relevant experience
- Experience in leading teams
- Have strong strategic decision-making skills and good business judgment
- Experience in consumer marketing is advantageous
- Entrepreneurial tendencies are a huge plus
- Great networking and business development skills
- A knack for finding talent and getting the best out of your team
Leafly Holdings, Inc. (www.Leafly.com, www.leafly.ca) is a privately held, private equity backed cannabis/health information technology company. Leafly provides a safe and inviting environment on the web to access the world's largest cannabis information resource. Our website and mobile visitors browse strain ratings, study reviews, provide recommendations, view lab testing data, and find trusted dispensary locations. We make the process of finding the right strains and products fast, simple, and comfortable.
Please no phone calls/No recruiting agencies
We offer a competitive compensation and benefits package, and a collaborative work environment in an emerging market. The job description is representative of typical duties and responsibilities for the position and it is not all inclusive. Other duties and responsibilities may be assigned by Leafly to fluctuate with business needs. Background check will be conducted after initial offer.