Title: Field Team Manager
Classification: Exempt
Salary Grade/Level/Family Range:
Reports to:
Date: 4/6/18
Summary/Objective
We are looking for an outgoing, experienced, and enthusiastic Field Team Manager to develop and lead a team of Brand Ambassadors to be the face of our company and promote MedMen! You will be building premium interactions to promote our stores and events. If you have a passion for Cannabis, excellent communication skills, a team leader, flexible, adapt easily, and overall have an epic attitude, we want to meet you!
Responsibilities
- Understand the consumer landscape of local market and how to approach and reach a
variety of 21+ consumers on various occasions
- Hire and train a consistent amount Street Team members across the different MedMen
markets
- Develop a local market strategy for the Street Team to execute to build brand awareness
- Engage in outreach to develop and build strong relationships with local market
influencers who can facilitate new consumer facing opportunities, events, and overall
brand awareness
- Manage, track, analyze and report on field marketing campaigns and bring forward
impact: results, successes and recommendations for improvement
- Collaborate with Marketing (Marketing will work with Sales Team directly), combining
synergies in order to capitalize on related opportunities (Social, In-Store, and Online
Campaigns)
- Support Event Manager in coordinating special local events that fall in market and
manage and coordinate Street Team appropriately
Team Leadership & Development
- Lead and inspire Street Team to ensure effective, best in class execution and to ignite
passion in the execution of all job functions
- Be a creative problem solver and approach challenges as an opportunity
- Focus on talent management; including recruitment, ongoing performance management
and individual development
- Coach the Team to deal with different types of consumers and effective ways of
communicating
- Share learnings with Event Manager in order to drive the development of the program in
the right direction
General Management
- Measure and communicate goals and results to marketing team
- Manage budget, inventory, and logistics in market
- Manage Brand Ambassadors payroll and reporting
- Develop, implement, and manage tools used to assist the Team’s daily operations (ex:
vehicles, uniforms, iPads, giveaways)
- Manage 10-20 Brand Ambassadors
Qualifications
- 3-5 years experience in a field marketing, ambassador/street team program capacity,
and/or experiential marketing
- 3+ years of experience organizing events
- Weekend availability is required
- Knowledge of local market trends and relevant influencers
- Excellent communication skills, including presenting and training abilities
- Excellent networking and relationship building skills
- Flexibility and resilience, including ability to adapt to changing conditions
- Willing to travel to local markets
- Must have a valid driver’s license to operate company-owned vehicles
LI-DNP