Canndescent is a leading cultivator and distributor of ultra-premium cannabis. We are passionate about creating transformative products that will help tune and enrich the human experience. We strive for excellence by hiring exceptional performers that can contribute to a fun and inspiring work culture. We are currently looking for a Field Marketing Manager to join our team.
What you’ll be doing:
Reporting directly to the VP of Marketing, the Field Marketing Manager will be working often in the field to understand the landscape of the market and dispensaries. By reporting and analyzing the data, you will create and execute marketing plans at the store level to drive sales. You’ll be a highly communicative team player, who is comfortable being in the field, as well as being in an office environment. You’re a natural relationship builder, storyteller, driven executor, customer experience creator, and data collector.
As the Field Marketing Manager you will:
Be the bridge between the sales/marketing team and the dispensary to create custom marketing plans to help Canndescent drive sales. Alongside the sales/ marketing team you will:
Develop brand awareness of Canndescent by developing and executing tailored marketing plans to build and drive brand awareness, customer interest, and sales at the store level
Partner with sales team to build relationships to understand marketing needs and develop strategic marketing plans with client accounts
Work closely with clients to create and provide: tailored account plans, retail maps, consumer journey maps, and uniform brand presentation
Manage company assets and update on company and client websites, weedmaps, and other related web presences
Identify market opportunities for consumer engagement on a face-to-face level.
Category management, managing SKUs for different product lines
Evaluate ROI and effectiveness of marketing efforts and make adjustments accordingly.
Develop metrics to gauge a market’s response to a campaign and analyze results
Retail merchandising and strategizing for optimal placement in dispensaries
Perform other duties as assigned
Your experience and skills include:
Bachelor’s or higher degree in Marketing or related field
Demonstrated experience in category management, field marketing, and merchandising
Passion and curiosity for the Cannabis Industry
Experience in a field marketing/ sales role
Highly detail oriented and organized in work
Multi-tasking marketing guru that knows how to prioritize competing tasks
Deadline oriented
Excellent communicator across all levels of employees and people
Confident networker
Highly collaborative team player