Job Summary: THC Design is seeking an Experiential Marketing Manager to build relationships to promote our brand and events. This role will report to the Marketing Director and will lead the strategic development and management of Experiential marketing programs.
Responsibilities:
- Lead the development of Experiential marketing initiatives ensuring program design meets brand objectives.
- Understanding of the cannabis consumer market and develop consumer segmentation strategies to ensure appropriate audiences are being reached.
- Develop local market strategies to build and strengthen THC Design brand awareness.
- Engage in outreach to develop and build relationships with influencers who can facilitate new customer-facing opportunities, events, and overall THC Design brand awareness.
- Manage, track, analyze and report on Experiential marketing campaigns and present results, successes and areas for improvement to key stakeholders.
- Collaborate with Marketing and Sales to capitalize on related opportunities.
- Manage Experiential marketing budget, inventory, and logistics.
Qualifications:
- 3-5 years’ experience in a similar role and 3+ years’ experience organizing events.
- Knowledge of experiential and event marketing, brand marketing including an understanding of media, digital/social media, and PR.
- Excellent communication, presentation, and training skills.
- Ability to network, build and foster relationships.
- Knowledge of local market trends and relevant influencers.
- Excellent knowledge of MS Office.
- Ability to multi-task effectively in a fast-paced environment with changing conditions and priorities.
- Creative thinker with excellent problem-solving skills.
- Weekend availability required.
- BS degree in Marketing or relevant field.
Over the past 7 years, THC Design has become one of the leading breeders and cultivators of cannabis in California. By utilizing the latest cutting-edge science and technology, our family-oriented team is dedicated to discovering best practices in order to provide safe medicine for those in need.
THC Design aims to set the standard for advanced cultivation practices and techniques by creating a self-sustainable operation via renewable energy resources. By partnering with leading scientists in various fields, THC Design hopes to break new ground in the cannabis industry and be a contributing voice in its advocacy and legalization.
Job Type: Full-time
Experience:
- Brand Development: 3 years (Required)
- Marketing: 5 years (Required)
- Budget Management: 3 years (Required)
- Event Management: 3 years (Required)
Education:
Job Location:
- Los Angeles, CA (Required)