Director, Shopper Marketing

Eaze is a fast-growing, high growth technology company leading innovation in the cannabis industry. As the leader in a rapidly changing and fragmented marketplace, we are on a journey to bring cannabis to the masses. The Director, Shopper Marketing role represents a fantastic opportunity to become part of this historic movement. Located in downtown San Francisco, this position reports into the SVP, Marketing and is a member of the marketing leadership team. We are looking for a high energy, entrepreneurial leader to lead our new Shopper Marketing department. The ideal incumbent is a strategic marketer who brings strong brand building skills with retail savviness. This leader will be accountable for driving profitable business growth in collaboration with the Director, Consumer & Shopper Insights, Sales, Operations and other partners. You are a capability builder and will bring best practices to the company, build necessary internal processes and mentor a team of 4-6 shopper marketers. This opportunity is unique as the company is in high growth stage in a hyper growth industry. The retail landscape is evolving and as such, the right leader will need to operate comfortably with rapid change and ambiguity. They should be as comfortable leading a team as well as rolling up their sleeves to make things happen. Testing & learning will be key as we develop the “Eaze Way” to replicate success across California. The successful Director, Shopper Marketing will:

• Build and lead shopper marketing function for the company. Develop the strategies, plans and tactics to drive traffic, conversion and build the basket for Eaze and our supplier Brands.
• Develop platforms and an evergreen calendar of Eaze proprietary programs. Build pitch decks, rate card and other sales tools to sell-in programs in collaboration with the sales team.
• Partner with Data Science and Insights to gain shopper understanding (trips, drivers, barriers, share of voice, etc.) and translate opportunities into action.
• Analyze ROI for campaigns to drive continuous improvement.
• Serve as the trusted advisor for the sales organization; bring thought leadership and creative problem solving to help grow the business.
• Lead, motivate and develop 4-6 shopper marketers located in San Francisco and Los Angeles.

Our ideal candidate has:

• 7+years of CPG Marketing and Shopper Marketing experience, with at least 3 years of managerial experience.
• Proven track record of developing and executing successful campaigns in a fast paced, lean environment. Equally successful at leading a team and rolling up sleeves to execute projects.
• Strategic and analytical-adept at problem solving and interpreting financials.
• Experience developing direct reports and helping them advance their careers within an organization.
• Strong cross-functional leadership skills; comfortable and effective operating across all levels within an organization from C-Suite to associates.
• Comfortable working with ambiguity and minimal direction.
• Strong written and oral communication to engage and persuade others to action.

Bonus Skills

• eCommerce marketing experience.
• Shopper Marketing experience on the retail side.

Eaze (eaze.com), the leading cannabis technology company, is on a mission to help people enjoy the moment through convenient access to high quality marijuana products. Founded in 2014, the company’s technology enables superior customer choice and convenience by connecting product brands, dispensaries and doctors to customers on demand. With over 300,000 users in California, Eaze has unprecedented access to big data regarding cannabis market trends and consumer preferences which it shares with industry and media partners through its Eaze Insights Program.