POSITION SUMMARY
We believe that wellness is a pursuit and that nature has the ability to empower our health now and in the future. This past decade has seen a powerful shift in the way we define healthy living. From greater access to naturally-grown, organic foods to the awareness of the dangers in overly-processed, chemically-dependent products, communities everywhere are rediscovering what it means to live well. Surterra Wellness believes that this push for safe, natural ingredients should not stop at the grocery store, and we are focused on transforming the way people take control of their health. Our mission is to provide the purest, safest, naturally derived medical cannabis-based products that can make a positive impact in our society’s journey for health and wellness.
Surterra Wellness Physician Advocacy teams are tasked with a challenging, yet influential task: drive awareness and adoption of industry leading Surterra Wellness products with physicians to enable access for patients across communities. Physicians are the key influencer in patients journey for health & wellness and Physician Advocacy team seeks to provide knowledge, education and engagement to wide range of medical professional who are generalists and specialists. Medical cannabis is a new frontier and there are significant opportunities to educate physicians and patients, and we need passionate people who can embrace their role as a chance agent and an sign up to a purposeful journey with us.
Our people are passionate, committed and eager to deliver Surterra brand message to the medical professionals. As the Director of Physician Advocacy, you will lead team that delivers our message to the medical professionals everyday. Your team will include Physician Advocates, Analysts, Marketing professionals and salesforce administrators. This is a broad and high impact role and our goals are bold. You will set the strategic direction for Physician Advocacy organization, lead organizational diffusion across the team and define metrics framework to ensure a clear and progressive path forward. You’re ideally a digitally-savvy individual who understands the connected world, a master storyteller who can enhance his delivery with world class analytical skills, and do so by keeping your eyes on the results. You’ll be recruiting and growing team of exceptional professionals, lead them by example to bring the best out of people, embrace our brand values and purpose to life. Reporting to Chief Marketing Officer, you’ve access and influence across the leadership team.
RESPONSIBILITIES
All starts with defining and then executing the Physician Advocacy strategy that can deliver reach and adoption in the market, and then repeat to future markets of expansion.
You direct day to day of Physician Advocacy teams, sets metrics framework and incentive structures, while establishing a strong culture that unites all around the mission and impact
Your passion is to hire the best, develop them and be along their side on the field to guide and get the best out of their skills, passions and capabilities.
You’re the voice of brand any physician related topic, and your advocacy for our purposeful brand messaging comes across at every touchpoint, asset published and communication.
Be with Physician Advisors to observe, coach and remain knowledgeable on patient and physician maintains current knowledge of market and competitive trends.
Be curious, keep asking “why” until you reach to the root cause of issues and barriers. You’ll know when you get to the root cause when we’ve arrive with data and followership.
Show ambition when setting goals, and raise the bar for you and others around you. Right content is critical and we expect you to consume data in a way that guides you and team about what and how you create content that delights patients and providers.
You’ve an eye for talent and can identify the right people that will enable the brands journey. Hire the best, train the people we’ve to the leading talent in the industry.
Be ready to engage hands on, we’re trail blazers and building this industry one piece at a time. You’ll find yourself in driving seat often, i.e. writing copy and expect you to scale
You’re a perfectionist, yet know there is more than one right answer for any problem. You’re open to listen input from others, reflect and drive alignment. Ultimately you own the path, but it can only get better with consideration for diverse set of inputs.
Actively seek for opportunities to scale, optimize and reflect, with others. Build the territories, insightfully and data based, and accept that you’ll need to be evangelist, often, and work with others to make things happen.
You’re not alone in the journey and have strong company of brand, digital and retail marketers that are going to be your partners to achieve your goals. Be ready to be the inspiration for others, and get inspired by them.
JOB SKILLS AND REQUIREMENTS
Four-year college degree in fields of Business, Marketing, Operations Management
Ten years or more relevant sales (primary) and field related marketing experience
Up to 50% travel may be required, across various states of presence or prospective markets
Solid understanding of Field Effectiveness platforms and metric frameworks (i.e. Salesforce)
Experience with managing geographically dispersed teams and driving performance
Leadership experience in healthcare or other regulated industry (preferred)
Masters Degree or better in Business Administration related field (preferred)
BENEFITS SUMMARY
Surterra provides medical, dental, vision, life, short and long-term disability benefits
Surterra offers a 401(k) plan and employee stock purchase plan
Surterra provides paid time off. 9 holidays plus vacation
Surterra prefers its employees to stay home when sick; so, you have paid sick days
Surterra offers a great place to work that puts employees and its patients first. The work environment is geared to focus on the employees and their comfort, productivity, and enjoyment while they are at work
10 Core Qualities of a Surterra Employee
1. Patient Advocate –Increase the value and happiness delivered to our patients with every decision you make; break down barriers to patient access; advocate for legal and regulatory reform; educate everyone you meet and prioritize patients above yourself
2. Brand Ambassador –Recognize reputation is our most valuable asset; be a public and private exemplar of the Surterra brand, Mission & Vision; seek out new talent; seek new patients in every interaction; create Brand Ambassadors in every person you meet
3. Politically Astute –Build strong interpersonal relationships based on trust and respect; be diplomatic in response to adversity; build consensus among competing ideas and personalities; formulate creative solutions to complex and unanticipated circumstances
4. Process Oriented –Create and automate scalable processes; employ a systematic approach to achieve objectives; simplify complex and time-consuming activities into simple, efficient actions; teach others how to operate within a process
5. Composure –Organize and operate within a complex and chaotic environment; remain calm, poised and effective in stressful situations; think on your feet; maintain a healthy lifestyle and psychological hardiness
6. Good Judgment –Discern what is appropriate, practical and realistic in a given situation; weigh the merits of competing demands in a regulated industry; make decisions that are a win-win for patients and the brand
7. Initiative & Leadership –Recognize and assume responsibility for work that needs to be done; motivate a team to persist in completion of a task; influence a group’s activity, direction or opinion to achieve patient and brand objectives
8. Planning & Organizing –Create order out of chaos; prioritize and order tasks effectively; use Good Judgment on appropriate uses of limited resources
9. Extraordinary Communication Skills –Speak and write in a concise, grammatically correct, precise and persuasive manner; convey nuances of meaning accurately; match styles of communication to each audience and purpose
10. Impeccable Integrity –Be fair and honest; avoid deceit, favoritism and discrimination; always work in the best interest of the patient and the brand; integrity is a pass/fail quality; you either have integrity or you do not work with us