Our mission is to be the leading provider of cannabis oil to both consumers and premium edible brands in legal US and international markets. Our company produces and sells a line of high-end marijuana oil to both consumers and premium edible brands. We are interested in someone who is passionate about the Cannabis industry and Cura’s “Everything is Possible” culture. That is at the heart of who we are, and every team member must feel the same sense of ownership, innovation, and hustle as we shape the industry across the U.S and around the world. We need exceptionally talented, bright, and driven people. If you'd like to be a part of cannabis history we have the job for you.
JOB PURPOSE
The Marketing Director is responsible for developing, implementing and executing strategic marketing plans for Cura in Nevada. This includes providing guidance and direction to the marketing department and encouraging innovation and development. The Marketing Director will also collaborate with other departments to determine effective and profitable marketing strategies, as well as working collaboratively with our Marketing teams in other states.
RESPONSIBILITIES
- Managing and coordinating marketing and creative staff
- Employing digital marketing tactics and technologies to target and influence both key and niche audiences
- Leading market research efforts
- Developing creative brand strategies with a focus on reputation management, driving brand engagement and awareness in key target audiences and geographic markets; managing PR initiatives
- Developing strategies to bring positive attention to our company and drive qualified traffic to Cura
- Producing valuable and engaging content for our website and blog
- Liaising with media organizations and advertising agencies
- Measure and report performance of marketing campaigns
- Leading a team focused on executing tactical marketing plans
- Executing on planned marketing activities on-time and on-budget
- Ad hoc requests from the executives, manager or team
QUALIFICATIONS
- BS in Marketing, Business or similar field
- 5+ years’ experience in Marketing or related field
- 3+ years leading a dynamic marketing team
- Familiarity with the latest trends, technologies and methodologies
- Excellent communication skills
- Strong drive for results, with the ability to manage independently and take calculated risks
PREFERRED
- Cannabis Industry Experience
- MBA or advanced degree
- High growth startup experience
- Experience working in a complex and highly innovative e-commerce company
COMPENSATION
ALL APPLICANTS MUST BE OVER THE AGE OF 21 YEARS TO BE ELIGIBLE FOR EMPLOYMENT AT CURA.
- We offer Medical, Dental, and Vision benefits on the 1st of the month following 60 days for full time employees. We are an equal opportunity employer.