Our client, a vertically integrated cannabis-focused agriculture company, is looking for a Director of Creative Marketing and Branding to establish a creative marketing infrastructure for their business that elevates their brands and maximizes their consumer appeal.
- Only experienced creative marketing directors with a proven background in online marketing, analytics, social media, campaigns, strategy, website traffic and SEO will be considered.
Job Responsibilities and Duties
- Manage the creative process from concept to completion.
- Translate the cannabis company's marketing objectives into clear and creative strategies and ensure brand continuity across all marketing channels.
- Lead and direct the creative team in the production of all marketing collateral.
- Increase revenue generation through use of proactive and innovative methods that will reach, engage and retain customers.
- Promote synergy between marketing and retail cannabis dispensary outlets.
- Develop and execute their social media campaigns with quantifiable objectives to measure results.
- Track and analyze social media growth and engagement using apps and social media analytical tools.
- Participate in interpreting, defining and enhancing the user experience; and contribute to product development initiatives through shared customer feedback.
- Ensure that the brand is strong and consistent in every marketing tactic, and that the Company story is communicated with creativity and impact.
- Lead the creation/production of inspiring design, content and campaigns that builds the brand.
- Facilitate business partnerships with creative affiliates including designers, art directors, copywriters, photographers and web developers.
Required Skills Experience
- The position is located in Orange County, CA
- 4+ Yrs Social Media Marketing and 5+ Yrs Marketing experience required - cannabis industry experience preferred
- Bachelors degree in Business Administration, Communications, Marketing, Advertising, Public Relations or related discipline
- 3+ years SEO and website traffic analysis and 5+ years of relevant work experience in the advertising, marketing or design sectors
- Cannabis industry marketing experience a plus
- Extensive experience in social media marketing and social networking using social analytics tools
- Strong knowledge of writing and creating content for Search Engine Optimization (SEO)
- Entrepreneurial minded with the ability to facilitate seamless synergy with executive management, vendors, retail staff and their creative team.
Benefits
- Compensation package includes full Medical coverage, PTO and Paid Holidays
If this sounds like the position you have been waiting for, please apply using the online application or the link below - all inquiries are strictly confidential. Our focus is to assist you to make your best next career move to the cannabis industry, and we will not use your information for any other purpose.
CannabizTeam is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. ind-123
Link to apply:
https://jobs.crelate.com/portal/cannabizteam/job/jqzhec3l53s-030690/mkt
www.CannabizTeam.com