Director of Consumer Marketing

POSITION SUMMARY

We believe that wellness is a pursuit and that nature can empower our health now and in the

future. This past decade has seen a powerful shift in the way we define healthy living. From

greater access to naturally-grown, organic foods to the awareness of the dangers of overly-

processed, chemically-dependent products, communities everywhere are rediscovering what it

means to live well. Surterra Wellness believes that this push for safe, natural ingredients should

not stop at the grocery store, and we are focused on transforming the way people take control

of their health. Our mission is to provide the purest, safest, naturally derived medical cannabis-

based products that can make a positive impact in our society ’s journey for health and

wellness.

Surterra Wellness Consumer Marketing team task is challenging, yet stimulating: drive

awareness and adoption of industry-leading Surterra Wellness products by consumers. Your

impact starts with a very digitally savvy media mix that presents our purpose and outcomes in

forms and formats. We’re the trailblazers building this new wellness category and seeking for a

bold marketing leader that understands consumers journey and thinks out of the box to identify

relevant touchpoints. You will assess the landscape, internalize consumer profiles and needs,

then build direct to consumer programs with one objective in mind, become a trusted

companion in individuals journey for health and wellness. We need passionate people who can

embrace their role as a change agent and a sign up for a purposeful journey with us.

As the Director of Consumer Marketing, your team will include Acquisition and Retention

experts, digital and retail marketers, program managers and marketing research professionals.

Your role is broad and highly impactful, and our goals are bold. You will set the strategic

direction for Consumer Marketing organization, lead organizational diffusion across the team

and define metrics framework to ensure a bright and progressive path forward. You’re a curious

mind and strategic thinker who understands the journey to build a consumer wellness brand,

earn mindshare in a connected world, a master storyteller who can enhance his delivery with

world-class analytical skills. You’ll be recruiting and growing team of professionals, lead them

by example to bring the best out of people, embrace our brand values and purpose to life.

Reporting to Chief Marketing Officer, you’ve access and influence across the leadership team.

RESPONSIBILITIES

• All starts with defining and then executing the Acquisition strategy that can deliver reach and

adoption in the market, and then repeat at future markets of expansion.

• You know consumers wellness journey expands beyond the present and relentlessly pursue

exceptional experience to earn the trust and mindshare to be with them along the way

• Your passion is to hire the best, develop your team and invest to get the best out of your

them. Develop and deploy the metrics to accurately assess performance and pursue impact.

• You’re the voice of brand at any touchpoint we’re greeting and pursuing to delight the

consumers. Advocacy for our brand messaging comes across at each element you influence

• Actively join Physician and Patient Advocates on the field to observe, learn and reflect on

patients journey and maintains current knowledge of the market and competitive trends.

• Be curious, keep asking “why” until you reach to the cause of issues and barriers. You’ll know

when you get to the root when we’ve arrived there with data and earned others followership.

• Show ambition when setting goals, and raise the bar for you and others around you. You’re

an active voice working with other teams to develop content, platforms, and experiences

• You have an eye for talent and can identify the right people that will enable the brand's

journey.

• Be ready to engage hands-on, we’re trailblazers and building this industry one piece at a

time. You’ll find yourself in the driving seat often, i.e., writing a copy, creating a campaign

• You’re a perfectionist, yet know there is more than one right answer for any problem. You’re

open to listen to input from others, reflect and drive alignment.

• Talk and walk the path, leading by example is essential as you nurture a young organization

and your influence will stretch from the retail store to the online merchandising.

• Actively seek opportunities to scale, optimize and reflect, with others. Build the programs,

insightfully and data-based, and expect to work with others to make things happen. You’ll

find plenty of opportunities to inspire and be inspired.

• You’re not alone in the journey and have a reliable company of brand, physician and content

marketers that are going to be your partners to achieve your goals.

JOB SKILLS AND REQUIREMENTS

• Four-year college degree in fields of Business, Marketing, Operations Management

• Ten years or more relevant marketing (primary) and hands on experience of digital marketing

• Up to 30% travel may be required, across various states of presence or prospective markets

• Solid understanding of Acquisition and Retention platforms and metrics

• Experience with managing geographically dispersed teams and driving performance

• Leadership experience in healthcare or other regulated industry (preferred)

• Masters Degree or better in Business Administration related field (preferred)

BENEFITS SUMMARY

• Surterra provides medical, dental, vision, life, short and long-term disability benefits

• Surterra offers a 401(k) plan and employee stock purchase plan

• Surterra provides paid time off. 9 holidays plus vacation

• Surterra prefers its employees to stay home when sick; so, you have paid sick days

• Surterra offers a great place to work that puts employees and its patients first. The work

environment is geared to focus on the employees and their comfort, productivity, and

enjoyment while they are at work

10 Core Qualities of a Surterra Employee

1. Patient Advocate –Increase the value and happiness delivered to our patients with every

decision you make; break down barriers to patient access; advocate for legal and regulatory

reform; educate everyone you meet and prioritize patients above yourself

2. Brand Ambassador –Recognize reputation is our most valuable asset; be a public and

private exemplar of the Surterra brand, Mission & Vision; seek out new talent; seek new patients

in every interaction; create Brand Ambassadors in every person you meet

3. Politically Astute –Build strong interpersonal relationships based on trust and respect; be

diplomatic in response to adversity; build consensus among competing ideas and personalities;

formulate creative solutions to complex and unanticipated circumstances

4. Process Oriented –Create and automate scalable processes; employ a systematic

approach to achieve objectives; simplify complex and time-consuming activities into simple,

efficient actions; teach others how to operate within a process

5. Composure –Organize and operate within a complex and chaotic environment; remain

calm, poised and effective in stressful situations; think on your feet; maintain a healthy lifestyle

and psychological hardiness

6. Good Judgment –Discern what is appropriate, practical and realistic in a given situation;

weigh the merits of competing demands in a regulated industry; make decisions that are a win-

win for patients and the brand

7. Initiative & Leadership –Recognize and assume responsibility for work that needs to be

done; motivate a team to persist in completion of a task; influence a group’s activity, direction or

opinion to achieve patient and brand objectives

8. Planning & Organizing –Create order out of chaos; prioritize and order tasks effectively;

use Good Judgment on appropriate uses of limited resources

9. Extraordinary Communication Skills –Speak and write in a concise, grammatically

correct, precise and persuasive manner; convey nuances of meaning accurately; match styles

of communication to each audience and purpose

10. Impeccable Integrity –Be fair and honest; avoid deceit, favoritism and discrimination;

always work in the best interest of the patient and the brand; integrity is a pass/fail quality; you

either have integrity or you do not work with us