Director, Digital Marketing

Director, Digital Marketing
MedMen Story We started MedMen with a simple vision; cannabis as a consumer product. It is a simple idea with profound consequences for how marijuana is cultivated, produced and marketed. Quality standards matter, best practices matter, brand reputation matters. Today, MedMen is the most dominant cannabis enterprise in the emerging legal marijuana industry.

Position Overview

The Director, Digital Marketing will report to the VP of Consumer Marketing will be responsible for the performance and optimization of our online marketing channels. This key position within the Consumer Marketing team will need to be highly innovative and be driven by experimenting with emerging, creative and other non-traditional acquisition tactics. You’ll collaborate with our in house creative team to develop effective and impactful marketing campaigns that support our brand and drive results, as well as set vision and drive performance of vendor partners. The position will be responsible for managing multiple direct reports.

Position Responsibilities

The Marketing Director must be strategic, analytical, a strong leader, and a big thinker. Must be able to evaluate and demonstrate successes through KPI’s and and reporting.

• Develop and execute marketing initiatives, primarily including online marketing tactics (Search, Remarketing/Retargeting, Affiliates, Email etc)
• Lead and optimize Paid Search
• Lead and drive SEO strategy and performance
• Lead social media strategy and performance with a focus on driving followers and engagement
• Optimize third party listings
• Drive email performance KPI’s focusing on increasing engagement and reducing churn, as well as developing a robust CRM strategy and program
• Drive innovation and testing

Position Requirements

• 10+ years of progressive experience working in marketing with at least 1 year experience at the Director level or above
• Established track record of developing and executing successful online marketing programs a must
• Strong communication and presentation skills (verbal and written). Must be able to convey complex messages in clear, simple, relatable and convincing manner.
• Strong organizational and project management skills
• Demonstrated experience managing team of direct reports
• Candidate must be a self-starter, flexible to work in a collaborative structure and thrive in a fast-paced environment.
• Bachelor’s Degree required, Master’s Degree preferred. Equivalent working experience acceptable.