Digital Marketing Manager

DIGITAL MARKETING MANAGER – Niles, IL

We are seeking a Digital Marketing Manager to establish and manage the digital presence for our each of our brands. This position will be based at our Niles, IL office, reporting directly to the Director of Marketing. This person will be responsible for spearheading short-term advertising and marketing solutions, as well as creating and overseeing a long-term digital marketing campaign. We are looking for someone with experience in copywriting, art direction and social media who can expand our brand’s reach at local and national level while increasing brand loyalty and awareness.

Company Background

Cannabistry Labs is a four-year old company that provides out-sourced product development; scientific research; regulatory compliance; manufacturing process engineering; quality assurance programs; branding and market activation to state-licensed growers and producers of medical marijuana. Its mission is to maximize the value of cannabis for both patients and operators.

We do this by applying best practices from the food, beverage and pharmaceutical industries with the goal of delivering innovative, consistent cannabis products with reliable therapeutic benefits.

Our business model is to engage state-sanctioned growers and processors through licensing our intellectual property. We provide all the preparation, training, technical specifications and quality control needed for the production, marketing and branding of our products.

Current Operations

We have a state-of-the-art research and development laboratory and pilot plant in Denver, CO and corporate headquarters in Niles, IL. We have successfully developed and launched multiple cannabis-infused product lines and brands with our licensed partners in Colorado and Washington and are aggressively expanding into additional states.

Cannabistry Labs is developing a robust commercialization pipeline of new products through highly collaborative cross-functional teams from R&D, Science & Technology, Innovation, Scientific and Regulatory Affairs, Commercialization and Market Activation. A modified Stage Gate® process is used to drive the entire product life cycle, from creation to commercialization.

Key Responsibilities

• Manage all aspects of digital presence for company owned brands, including but not limited to marketing, developing a website traffic plan, creating goals and benchmarks to be met
• Manage, analyze, track product portfolio performance to maximize product mix
• Generate and report on performance of campaigns
• Optimize website and social media channels, managing all art for sites with creative team and build a strong online, social media presence with high consumer engagement
• Coordinate with licensee sales team to make sure all communications, trade, messaging, and merchandising is consistent with brand
• Develop innovative methods to advertise to consumers in a regulated market that is relevant, legal and engaging
• Travel where necessary to execute marketing programs and partnerships.

Qualifications

• Bachelor's degree in Business, or Marketing – with 2-3 years of experience in a similar role with B2B Digital Marketing
• Strong marketing background with a history in building digital marketing for consumer-packaged goods
• Exceptional experience with social media and website metrics
• Ability to work in an entrepreneurial, “get things done” environment without significant systems support
• Strong people skills including motivating others and working with others to accomplish goals
• Ability to effectively communicate and collaborate across functions to achieve buy-in and gain support for marketing efforts
• Driven to find out what our consumers want and create compelling campaign engagement
• Creative thinking, but more importantly can take ideas and execute them into action with a strong follow through and execution capabilities

Why Cannabistry Labs?

Cannabistry Labs is the leading innovator in the cannabis industry – we set the standard!

Our clients benefit from our holistic approach to product development where we engineer every product from the bottom up. Want to be a part of a growing team? Good idea. Here are some of the top reasons to work with us!

• Full-Time Healthcare – You are eligible for your choice of several healthcare packages. All of our healthcare plans are Affordable Care Act compliant and we have several plans to fit what you need!
• Industry Expertise - All we do is Cannabis. Period. Our industry focus gives us a greater degree of insight into what you should expect for your career!
• Innovation – We have a state of the art research and development laboratory and pilot plant – we only have the best!
• Cannabistry Family - You do not just have a job, you have a place to call home, where people know you! People should really like where they work!

Equal Opportunity Employer

Cannabistry Labs is an equal opportunity employer and will consider all applications without regard to race, marital status, sex, age, color, religion, national origin, veteran status, disability or any other characteristic protected by law. This transmission is intended only for the designated recipient(s), and any duplication or distribution, in any form or part, without the written consent of the sender is strictly prohibited. These confidentiality protections apply even if you received this transmission in error, in which case you should delete the message, disregard its contents and notify the sender of the mistake.

Job Type: Full-time

Experience:

• Digital: 2 years

Education:

• Bachelor's

Location:

• Niles, IL

Required work authorization:

• United States