Job Summary: The Digital Marketing Manager will develop, implement, track and optimize our digital marketing campaigns across all digital channels. This role will report to the Marketing Director and will play a major role in enhancing THC Design brand awareness within the digital space.
Responsibilities:
- Ability to lead integrated digital marketing campaigns from concept to execution.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Qualifications:
- Bachelor’s degree in marketing or a related field.
- Proven working experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- Experience in setting up and optimizing Google Adwords campaigns.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Over the past 7 years, THC Design has become one of the leading breeders and cultivators of cannabis in California. By utilizing the latest cutting-edge science and technology, our family-oriented team is dedicated to discovering best practices in order to provide safe medicine for those in need.
THC Design aims to set the standard for advanced cultivation practices and techniques by creating a self-sustainable operation via renewable energy resources. By partnering with leading scientists in various fields, THC Design hopes to break new ground in the cannabis industry and be a contributing voice in its advocacy and legalization.
Job Type: Full-time
Experience:
- Social Media Management: 3 years (Required)
- Marketing: 5 years (Required)
- SEO: 3 years (Required)
- Digital Marketing: 5 years (Required)
- Google Analytics: 3 years (Required)
- Google Adwords: 3 years (Required)
Education: