Digital Marketing Coordinator

Digital Marketing Coordinator

Company Overview:

Kush Bottles, Inc. is a dynamic sales platform that provides unique products and services for both businesses and consumers in the cannabis industry. We are a dynamic and fast paced team working in an industry that is moving exceptionally quick. You will thrive in this environment if you seek a role where you want to have direct influence over the growth of our company, have an eagerness to learn, be a team player and willingness to be proactive. If so, we want to hear from you!

Founded in 2010 as a packaging and supplies company for dispensaries and growers, Kush Bottles regularly services more than 5,000 legally operated medical and adult-use dispensaries, growers, and producers across North America, South America, and Europe. The company has facilities in the largest U.S. cannabis markets and a local sales presence in every major U.S. cannabis market.

The company offers a unique, exciting and high energy environment for its employees to develop professionally while being a part of one of the fastest growing sectors globally. Kush Bottles was recently ranked #774 on the Inc. 5000 list of Fastest Growing Companies in America and has been featured in media nationwide, including CNBC, Los Angeles Times, TheStreet.com, Entrepreneur, and Inc. Magazine.

Job Summary

Kush Bottles is looking for a Digital Marketing Coordinator, reporting into the Director of Marketing, with a well-rounded skillset to handle all its business to business lead generation, email marketing, SEO, measuring and reporting on performance, landing pages, lead generation, paid media, and other digital marketing efforts. We are looking for someone with a willingness to jump into projects, assist the overall marketing team with other efforts for sales support, PR/press efforts, content writing, social media marketing and more. The primary duties will be around our aggressive email marketing efforts, but as a nimble team in a fast-paced industry, areas of competence in copywriting, paid media, social media marketing is helpful.

We are a dynamic and fast paced team working in an industry that is moving exceptional quick. You will thrive in this environment if you seek a role where you want to have direct influence over the growth of our company, have an eagerness to learn, be a team player and willingness to be proactive. If so, we want to hear from you!

Receives Direction From:

Director of Marketing

Provides Direction to:

No supervisory responsibilities

Essential Functions:

Responsibilities include, but are not limited to, the following:

• Plan and execute all digital marketing efforts, including email marketing, paid media advertising campaigns, SEO, marketing database management, and support in content creation, social media and PR efforts when needed
• Creative, forward thinker. A doer, proactive, team player
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Evaluate emerging technologies. Provide thought leadership for adoption
• Plan the content needed, the image requests to the designer, the timing and the segmented database to create our content led efforts and our sales conversion led efforts
• At times, may assist the team with PR needs
• Experience meeting strict deadlines, and working on multiple projects simultaneously
• Proficient with marketing automation systems such as Act-On, HubSpot, Marketo, or Pardot
• Self-motivated, driven individual, who excels in a fast-paced environment
• Eye for design with experience in layout design and composition
• Salesforce or NetSuite experience a plus
• Write copy for campaigns
• Build and manage landing pages and WordPress sites for lead generation
• Define customer segments and use them to more effectively target content to leads and customers
• Monitor and maintain data quality within the sales and marketing database
• Work with in-house graphic design team to have assets created for campaigns and create your own assets when necessary

Qualifications Guidelines

Education/training/experience:

• 4+ years' experience
• Previous roles in agencies or brand teams are welcome
• BS in Communications, Marketing, Business, New Media or Public Relations
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

• Proven working experience in digital marketing
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments

Knowledge of:

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Own the design, implementation, and distribution of campaigns aimed at attracting leads, nurturing leads, and increasing sales with current customers.

Physical Standards:

• This position requires frequently sitting, standing, reaching, walking, and operating a computer workstation
• Must have finger dexterity, ability to use keyboard/ten key
• Able to participate in the environments standing, moving onsite at events and tradeshows
• Reasonable accommodations will be considered which would allow the employee to perform the essential functions of this job

Kush Bottles offers a competitive compensation package with medical, dental and vision benefits in addition to various paid time off and equity opportunity! We believe in our workforce having a personal interest as stakeholders in order to encourage ownership in the overall success of the company.

Kush Bottles is an equal opportunity employer striving to create a diverse workforce and will make reasonable accommodations as necessary for qualified applicants.

Additional Info:

Company Website: http://www.kushbottles.com

Instagram: http://www.instagram.com/kushbottles

Facebook: http://www.facebook.com/kushbottles

Twitter: http://www.twitter.com/kushbottles

LinkedIn: https://www.linkedin.com/company/kush-bottles