Eel River Organics is one of the fastest growing cannabis brands in California’s legal market, carrying a variety of dry-farmed cannabis products. We are looking for driven, experienced and adaptable individuals to join our expanding team!
As the Eel River Organics’ Digital Experience Marketer, you will spearhead our brand’s web presence. This position requires experience in identifying target audiences and devising digital campaigns that engage, educate and motivate. This position works closely with in-house team members and agency partners to produce marketing materials to accomplish overall goals. You will be the master of all things website, SEO, email and social media. In this evolving legal landscape, problem solving skills and initiative are highly desired.
Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Ecommerce management
- Engage and filter inquiries appropriately by brand standards from all digital channels
Requirements/Preferred Experience:
- Bachelor’s degree in marketing or a related field
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Conceptualize, design, develop, execute and analyze email campaign performance to improve sales and web traffic
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of HTML, WordPress, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Able to prioritize tasks in a fast-paced environment and accept interruptions as part of the routine
- Up-to-date with the latest trends and best practices in online marketing and measurement
Job Type: Full-time
Education: