We are the nations largest online medical cannabis community and doctor recommendation service with physician consultations delivered via online video conference.
We are seeking a talented conversion optimization specialist to be responsible for identifying and executing opportunities to improve our company’s and our content’s search rank for key terms at the top, middle, and bottom (branded) of our marketing funnel. In addition, you will manage all testing, analysis, and improvement of our various conversion points in the marketing funnel. This person is responsible for increasing the frequency of being found and the rate of conversion from lead to customer online.
Being able to operate as part of a small and lean team is important and being able to wear multiple hats is a necessity.
Responsibilities:
Manage both on-site and off-site SEO for the company.
Collaborate with content marketing and content contributors to create high-quality content around important, relevant terms.
Manage organic search engine performance and goal-setting based on site impressions, click-through rates, traffic, and conversions.
Stay up-to-date with the latest trends and changes with SEO and major search engines.
Manage key conversion points in the marketing funnel, including landing pages, CTAs, and lead-generating forms.
A/B test and continually measure the performance of these conversion assets.
Collaborate with channel-specific markers (blogging, email, social media, etc.) in order to optimize each conversion path.
Optimize our marketing’s conversion paths and rates overall and drive marketing-qualified leads for our sales team.
Optimize the lead-to-customer conversion rate and increase funnel marketing efficiencies.
Requirements:
BA/BS or equivalent working experience.
Past experience with web analytics, A/B testing, and inbound marketing tactics.
Thorough knowledge of search ranking and optimization factors and key algorithm updates.
Proficient in industry standard web analytics and keyword tools.
Experience with data-driven SEO analysis and optimization.
An advanced understanding of the customer acquisition lifecycle, of lead profiling, and how to optimize for conversion.
Highly analytical and able to derive meaning from data through testing and optimization.
Excellent writer and communicator (both written and verbal).