Summary
Coordinates projects and activities for marketing products or services by performing the following duties.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Coordinates the creation and production of sales, marketing, and packaging materials.
Coordinates advertising schedules and placement.
Reviews specification sheets, obtains and prepares bids, and acts as liaison with vendors in such areas as delivering marketing material, scheduling proofs, and meetings.
Maintains customer database and generates internal database information, such as lists and counts for direct marketing projects.
Compiles and produces sales and marketing reports.
Tracks, collates, and maintains inventory of marketing materials.
Maintains inventory of photo work, artwork, and film, and maintains marketing literature, archive files, and sample files.
Coordinates trade show exhibits, promotions, packaging, shipping, and staff travel plans, and travels to and participates in trade shows when necessary.
Helps prepare for involvement in community organizations and events.
Provide production and logistical support for core digital marketing functional areas, including content marketing, social media, tradeshow and events, inbound marketing, and partnership marketing.
Assist with website and database updates.
Supervisory Responsibilities
This job has no supervisory responsibilities.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
Associates’ Degree in Marketing or Advertising; or two years’ marketing, advertising or graphic design related experience and/or training; or equivalent combination of education and experience.
Language Skills
Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors.
Mathematical Skills
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
Reasoning Ability
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
Computer Skills To perform this job successfully, an individual should be proficient in Adobe Illustrator, Adobe Photoshop and Microsoft Office. Experience in WordPress, Graphic Design and Web Design/Development is preferred.
Certificates, Licenses, Registrations Must be able to possess a marijuana agent card and be 21 years of age or older.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.