About Us:
Mammoth offers a wide variety of services in the cannabis industry including business development, branding, marketing & operations, distribution and more.
What we're looking for:
We are seeking an energetic Field Activation Manager who will be responsible for hiring, training and managing our growing team of Brand Ambassadors. As a key representative of all 8 of our brands, this individual must be a skilled communicator with the business acumen to collaborate with and influence various cross-functional stakeholders (clients, sales & marketing teams, agencies, and company executives).
Reporting Relationship: Vice President of Marketing
Responsibilities:
- Recruit, Hire, Train and Manage a pool of 10+ part-time event staff.
- Manage POS inventory and maintenance, ensure the product is on-site for events, attend and audit events.
- Provide on-site management, oversight, and support of employees in all types of consumer engagement activity including audits, training, and coaching.
- Manage teams’ consumer interactions, training, and retraining of message points.
- Work with an agency to develop creative ways to create brand experiences at retail - Manage agency, and part-time staff at the agency, to execute brand experiences at retail.
- Track and report back KPIs weekly. Present findings and recommendations monthly.
- Analyze weekly and monthly reports to effectively schedule upcoming consumer engagement activity, activations, and events.
- Provide direct/indirect reports with leadership, direction, and coaching to achieve work objectives and improve performance and skills.
- Leverage external partners to truly “own” experiential marketing events, beyond just a tent, banners, and samples.
- Ensure all territory deliverables/assignments are completed on-time and accurately.
- Collaborate with local team and distributor partners to drive sales, in-market account planning and activation, and commercial target delivery.
- Capture and record information for daily, weekly and monthly paperwork, calls and meetings including asset reconciliation, consumer insights, data capturing, photos of event activities, receipts, payroll, inventories and other required paperwork.
- Perform routine maintenance on area accounts including store checks, light merchandising and POS refreshes.
- Partner with regional sales team to report and explore retail opportunities.
- Educate trade, brand and distributor/broker partners on benefits of all client brands.
- Lead recruiting efforts, including interviewing and hiring for all local employees.
- Manage, train, coach, supervise and provide ongoing training to a team of seasonal/part-time employees.
Skills needed:
- Have the ability to organize, prioritize, multitask and work independently, with little or no supervision.
- Be adaptable in fast-paced environments while remaining proactive and efficient.
- Present a positive image, embody leadership qualities and promote the agency and client with confidence and enthusiasm.
- Demonstrate strong written and verbal communication skills.
- Display signs of being a self-motivator as well as having a sense of urgency.
- Be comfortable interacting with a diverse consumer audience, clients and agency personnel.
- Adapt and adjust to program shifts, policy and procedural changes as required and communicated by the agency.
Requirements:
- Experience leading Brand Ambassador Teams
- 2-3 years leadership/management experience
- 3-5 years marketing experience
Compensation: Depending on Experience