M Plant is a manufacturer and marketer of superior cannabis-infused branded products servicing both the medical and adult-use markets in the state of California. We have built a team of professionals from the liquor, food, and pharmaceutical industries. The mission is to deliver demonstrably better products to the legal cannabis market. We currently have (and will continue to build) an innovative portfolio of cannabis products from vape pens, to tinctures to topicals. Through our partner company (Cannabistry Labs), we have over four years of experience developing our products and proprietary processes.
We are now building a world class marketing team to market our brands to consumers throughout California. We are looking for a Brand Manager to manage several of our brands. This position will be based on our Bay Area office, reporting directly to the Director of Marketing
Key Responsibilities:
- Manage all aspect of the brand including but not limited to marketing, pricing, merchandising, promotions, advertising, social media, PR, new product introductions.
- P&L responsibility for each product line. Build & manage, monthly, quarterly budgets, marketing plans, promotions and strategic plans.
- Test market mix of pricing, promotion, merchandising in local markets before expanding statewide.
- Manage, analyze, track product portfolio performance to maximize product mix.
- Create and design marketing and promotion programs with delivery partners, dispensaries and distribution partners.
- Develop consumer referral program, in home consumer events, private club events and sponsored events.
- Set up and negotiate grass roots marketing partnerships with target audience venues from yoga studios to comedy clubs to music festivals. Negotiate agreements and contracts.
- Manage and coordinate with field marketing team to insure all events are planned and executed accordingly.
- Manage all advertising, consumer marketing, trade marketing, PR, social media. Coordinate with outside PR and marketing firms.
- Build strong online, social media presence where consumer want to actively participate spreading the word of the brand.
- Coordinate sales team to make sure all communications, trade, messaging, and merchandising is consistent.
- Develop innovative methods to advertise to consumers in a regulated market that is relevant, legal and engaging.
- Travel where necessary to execute marketing programs and partnerships.
Qualifications:
- Bachelor's or MBA Degree in Business, or Marketing.
- Strong marketing background with a history in building consumer packaged goods. Experience build a lifestyle brand. Luxury branding a plus from alcohol, wine, fashion, etc. Cannabis experience Preferred.
- Focus on building consumer first brands and demonstrated history of managing several aspects of a business.
- Ability to work in an entrepreneurial, get things done environment without lots of systems support.
- Strong people skills including motivating others and working with others to make things happen.
- Ability to effectively communicate and collaborate across functions to achieve buy-in and gain support for marketing efforts
- Integrity- Someone who is driven to find out what our consumers want and then building products that fit these audience needs.
- Marketer who can think creatively, but more importantly can take ideas and execute them into action. It’s all about action and deliverables. Strong follow through and execution capabilities.
- Analytical-driven, problem-solving, all the traditional stuff but with a can-do attitude.
- Well organized, strong administrative, and attention to detail skills.
- Solid project management capability and leadership skills.
Why M Plant?
M Plant is going to be the leading innovator in the cannabis industry! We are bringing a professional approach to the legal cannabis marketplace in the state of California.
Do you want to be a part of a growing team?
Here are some of the top reasons to work with M Plant:
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Industry Expertise – We are putting together a best in class sales & marketing team attracting professionals from parallel industries. You will be learning from the best and the brightest and be part of transforming an industry.
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Innovation – We have developed the best in class products that you can be proud to sell and market. Based on real science and efficacy, you will be part of bringing products to consumers that enhance their lives.
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Full Time Healthcare - You're eligible for our healthcare plan which is Affordable Care Act compliant.
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M Plant Environment- We strive to create an environment where people love what they do and enjoy the people they work with daily. You spend many hours a day at work, we hope to create a place and a company that you enjoy coming to every day.
Equal Opportunity Employer:
M Plant is an equal opportunity employer and will consider all applications without regard to race, marital status, sex, age, color, religion, national origin, veteran status, disability or any other characteristic protected by law. This transmission is intended only for the designated recipient(s), and any duplication or distribution, in any form or part, without the written consent of the sender is strictly prohibited. These confidentiality protections apply even if you received this transmission in error, in which case you should delete the message, disregard its contents and notify the sender of the mistake.
Job Type: Full-time
Salary: $80,000.00 /year
Experience:
- lifestyle brand marketing: 2 years
- Brand: 2 years
Education:
Location:
Required work authorization: