HELP US MAKE HISTORY. Millions trust Leafly to help them find unbiased information about nearby strains and dispensaries, discover new cannabis brands and products, and to stay up-to-date on the latest cannabis information. Leafly started as an excel spreadsheet and has since grown to become the world’s largest cannabis information resource. We’re expanding rapidly, and we’re looking for smart, forward-thinking leaders to help us achieve our goal of shaping the global cannabis landscape.
A career at Leafly combines the excitement of a start-up, the social purpose of a non-profit, and the growth opportunities of a major corporation. Leafly salaries and benefit packages are very competitive, the office perks are excellent, and we promise that you’ll never be bored. If you have what it takes, you’ll be joining a global network of innovative, passionate individuals on a revolutionary mission to change the world for the better.
We are currently seeking a Brand Content Manager to work in our Content department at our headquarters in Seattle, WA.
What You Will Be Doing:
The Brand Content Manager works with the Director of Content and the Media Sales team to create world-class sponsored content for Leafly.com and social media. This position will help lead the editorial execution of all sponsored content stories for social. This role will have a strong focus on telling brand stories across multiple platforms for a range of subjects and requires strong verbal and written skills, an unmatched work ethic, and a desire to be a key player in one of the country’s fastest-growing industries.
Responsibilities:
- Work directly with the marketing and editorial teams to generate user engagement and social media content
- Work with sponsors from within and outside the cannabis industry, developing custom content that seamlessly fits Leafly’s voice and brand guidelines while simultaneously catering to sponsor interests
- Write, edit, assign, build, and publish sponsored articles on cannabis news and culture in categories such as science, health, cannabis 101, products, industry, and lifestyle
- Work with editorial team, SEO, data, photography, video, digital marketing to create brand content
- Participate in editorial meetings and identify content gaps that can be filled by sponsored stories
- Work with our video team to create storylines for sponsored video content
- Leverage data and analytics to refine processes and improve future content
Qualifications:
- Three to five years’ experience working in sponsored content, branded content, content marketing or similar field
- Strong written communication background and the ability to manage multiple projects at once
- Experience turning brand stories into engaging content across a range of topics and geared toward different audiences
- Ability to create high-value and engaging content
- Be highly-organized and highly-dedicated employee who is interested in working in one of the fastest-growing areas of our business
- Must be able to demonstrate an aptitude for juggling several projects at different stages of development
- Strong understanding of social media and SEO
- Experience with WordPress a plus
- Experience with digital media and storytelling (familiarity with multi-media approaches to content, such as scripting video, audio, or infographic content, is a plus)
- A degree in English, Journalism, Communications, or other relevant area of study
- Demonstrate strong verbal and written communication skills and command of AP style
Please, no phone calls/no recruiting agencies.
The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties and responsibilities may be assigned in accordance with business needs. We are proud to be an equal opportunity employer. A background check will be conducted after a conditional offer of employment is extended.