Founded in 1974, North Atlantic Books (NAB) is a leading independent nonprofit publisher in Berkeley, CA. We are seeking an Associate Publicist to join our team in promoting titles in key areas like health & wellness, personal growth, holistic lifestyle, and spirituality; and in emerging categories like social justice, cannabis, and trauma and somatics.
The role of the Associate Publicist is to spread the word about NAB’s content, grow our audience of readers, and nurture and maintain relationships with media. This includes creating and implementing publicity campaigns for given titles and/or genres of books; fostering strong relationships with NAB’s communities and stakeholders; obtaining coverage for NAB authors; supporting online marketing projects; and interfacing with other publicity, marketing, and digital sales staff to promote NAB’s titles.
Responsibilities:
- Develop and implement publicity campaigns for NAB frontlist (and occasional backlist) titles
- Cultivate and maintain mutually beneficial relationships with media and other key stakeholders
- Liaise with authors to provide guidance and support in the publicity and marketing process
- Assist with social media as needed
- Develop and write promotional content for the NAB newsletter and blog, and support digital marketing initiatives
- Pitch and present frontlist titles to the Penguin Random House sales team
- Represent NAB at trade shows, festivals, and at other outreach opportunities
- Work with publicity interns and assist with managing their workflow at NAB
- Handle administrative tasks, like publicity reporting and galley/review copy mailings as needed
- Assist authors in booking events and soliciting local media coverage
Qualifications:
- 2-3 years relevant job experience in publicity, most especially in publishing or book promotion
- Bachelor’s degree
- Proven publicity track record
- Excellent oral and written communication skills
- Excellent project management and organizational skills
- Strong attention to detail
- Ability to multi-task and prioritize within a deadline-oriented environment
- Excellent proofreading and copyediting skills
- Excellent social media skills
- Comfort in a Mac-based work environment
- Knowledge of/interest in North Atlantic Books’ genres
- Knowledge of/experience with Adobe Creative Suite highly preferred
This is a full-time position, 40 hours a week. Salary commensurate with experience. North Atlantic Books is an equal opportunity employer and is committed to a diverse workforce. We have excellent benefits: health, vision, and dental plan; 401K; paid sabbatical; flexible spending plan; and office snacks. Pleasant central Berkeley neighborhood and work environment.
Job Type: Full-time