arrow_back_ios_newBackRetention Marketing Analyst

Retention Marketing Analyst

Job ID: 15670
Company: Emjay
Location: California•Remote
Salary: TBD
Number of Vacancy: 1
Employment Type: Contractor
Posted: 30+ days ago
Deadline: 01 Jan, 2023

Job Description:

The Emjay team is made up of hard-working, innovative, collaborative, and creative individuals who are passionate about expanding access to cannabis and are committed to building a more equitable cannabis industry as legalization efforts move forward. We're looking for disciplined cannabis enthusiasts who can't learn enough about this awe-inspiring plant and are endlessly passionate about sharing its benefits with as many people as possible. If you geek out hard on the latest developments in terp testing, love explaining the difference between live resin and live rosin, and have been known to get into a good-natured debate about the nuances of THC percentages, we want to hear from you. Years of expertise isn't a must for every position we offer, but enthusiasm and a willingness to learn are. As Retention Marketing Analyst you will be responsible for managing Saucey on-site and off-site messaging channels, leveraging communication opportunities based on insights to communicate with customers and owning our conversion and retention metrics to reach overall business goals. - Become the main stakeholder to manage, monitor, report, and optimize CRM campaigns including but not limited to Customer.io, SMS, Airship, direct mail, on site display, etc. - Report and improve the conversion and retention metrics of leads and customers by using more targeted and thoughtful messaging (on-site and off-site) to users - Identify opportunities and implement targeted and thoughtful messaging on site to improve conversion rate for new and existing customers including but not limited to main menu cards, categories, check out process, order tracking process, etc. - Work with Business intelligence Analyst to create thoughtful messaging based on insights from customer feedback and NPS to

Job Requirements:

address any area of customer friction - Work with data team to perform customer analysis on persona to proactively provide insights of key drivers for growth - Assist with implementing and reporting of new market launch, growth experiments, and ad hoc requests from other teams within CRM - Work with Brand Partnership Manager to make sure the items that live in CRM from brand partnership programming guides are delivered in a satisfactory manner timely while serving the main purpose of keeping customers engaged - Communication with CRM support and product team on questions, bugs, new feature suggestions to enhance CRM channels functionality - Actively research and keep up to date on retention and CRM best practices in the industry to deliver top quality content messaging - Other duties as assigned Emjay is a cannabis delivery service and collection of dispensaries that delivers the highest standard of high. Our mission is to provide an experience that is trustworthy, comprehensive, accessible, and highly convenient—for seasoned consumers, first-time fliers, and everyone in between. Founded in 2019, Emjay delivers in three locations (Los Angeles, San Diego, and San Francisco) with plans on expansion! At Emjay, you'll receive: - Excellent health coverage for you and your family - Generous paid time off - Holiday pay at 1.5x - Employee discount on our products