Job Description:
Cookies Retail is a preferred global retail partner of Cookies that will be opening and operating store across the US and beyond.
This Retail Marketing Lead is the primary liaison between CRE Marketing and the store team. This role is intended for retail employees that have content creation skills and a passion for marketing.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
-
Execute Cookies customer first culture through thoughtful communication, comprehensive product knowledge and maintaining high visual presentation standards.
-
Drive repeat business through local grass roots networking and our loyalty program.
-
Partner with CRE Marketing team to develop and execute local content plans and campaigns
- Lead in-store content creation team: identify & utilize talent on staff
-
Create daily content, in store or on location, for social media, SMS and online marketing
- Quick turnaround of drops and fire product (high sense of urgency) - should be in store Tue - Fri
-
Ensure images, videos and copy meet brand standards and are legally compliant
-
Stay current on social media trends for content and new features or platforms
-
Work with 3rd party vendors to coordinate co-marketing content & events
-
Lead in-store visual merchandising
-
Lead social media community engagement and customer service for the store
-
Study the customer journey from awareness to in-store visits and repeat purchases to identify opportunities to improve continuity of messaging and create the best possible experience
-
Lead in-store efforts to build the marketable customer file: SMS and Email opt-ins and Social followers
-
Optimize online menu platforms (Dutchie, Weedmaps) for continuity of marketing messages
Job Requirements:
and seamless cross-channel customer experience
-
Analyze marketing KPIs to increase channel performance and efficacy of content
-
Assist CRE marketing to with regional new store openings, events and content training for new employees
-
Complete special projects or other duties as assigned
Required:
-
Passion for and knowledgeable about Cannabis
-
Passion for Cookies Culture
-
Bachelor degree in Marketing or 1-2 years of marketing experience preferred
-
Excellent written and verbal communication skills.
-
Passion for music, entertainment and streetwear fashion
-
Knowledge of social media platforms and in-app photo and video editing (Instagram, Tik Tok, Facebook, Twitter)
-
Basic photo & video skills: lighting, composition and editing
-
Basic copy writing skills
-
Basic graphic design skills preferred: Photoshop and Illustrator
-
Thorough understanding of the Cannabis industry
-
Communication Proficiency
-
Ethical Conduct
-
Positive attitude
-
Strong communication skills
-
Personal effectiveness/credibility
-
Teamwork
This person does not directly supervise a team.
This job operates in a professional store environment. This role routinely uses standard office equipment such as computers and phones. This position regularly requires long hours and frequent weekend work.
While performing the duties of this job, the employee is regularly required to talk and hear. This employee is frequently required to stand, walk, use hands or feet, reach with hands and arms and may be required to lift a minimum of 50 pounds.
Little to no travel involved.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.