Job Description:
This position works with the Marketing Automations Manager to ensure all Trulieve Marketing assets, listings, and reports are accurate and updated as needed.
Key Duties and Responsibilities:
- Develop and manage Products on the Trulieve Webstore to ensure information is accurate and prepared ahead of daily campaigns.
- Develop and manage blogs, daily campaign assets, and other pages on Trulieve sites and extensions that need updates as assigned.
- Manage Admin portals for Marketing assets distributed to all Trulieve locations. Report and Forecast item needs.
- Supply reports on platforms to departments and teams regarding Marketing listings and data. (Leafly, Weedmaps, Google Analytics, Zen Desk)
- Maintain strict compliance standards for CCPA and ADA across all Trulieve pages and platforms.
- Work to increase website meta data, permalinks, and correct content to aid in SEO Efforts.
- Create and track Marketing projects to report Key Performance Metrics to leadership
- Respond to all communications in a timely, efficient, and professional manner
- Maintain expert-level knowledge on our full product catalog as well as the latest trends in the cannabis industry
- Other Duties as assigned
SKILLS AND QUALIFICATIONS:
- Bachelor’s degree preferred
- Healthcare experience – 1-3 years
- Flexibility of hours – nights and weekends
- Technology proficient (CRM’s / Microsoft Office)
- Self-motivated and ability to achieve objectives with little to no supervision
- Belief in relationship building and working as part of a team to achieve goals/results
- Organized, responsible and flexible in a fast-paced growth environment
WORK SCHEDULE:
- 40 hours weekly with flexible hours depending on business needs.
- Must be available to work occasional evenings, weekends and holidays.