Insights Director

Brightfield Group provides consumer insights and market intelligence for the CBD, Cannabis, and Wellness industries. We cover the industry both from a market viewpoint (market sizing, forecasting, competitive landscapes, product innovations and trends) as well as from the consumer side, leveraging innovative AI-driven tech and social media integrated with traditional consumer work. We help companies to plan their entrance and expansion by identifying key consumers, trends and white space while watching out for unexpected pitfalls. Responsibilities: · Managing Team of Research managers overseeing key areas (brand health, market sizing, custom work) · Ensuring a high level of quality of work in client ready deliverables · Working with the team to synthesize the findings and develop/maintain a consistent Brightfield voice or perspective on where the data is going and what it means · Work collaboratively with our product development leaders to identify opportunities for automation or improvements in efficiency for both syndicated and custom operations · Respond to client queries and questions, support the development process · Give presentations to clients or externally (events, webinars, etc.) Requirements: · 10 years+ experience working in market research, consulting environments - experience working with market sizing, consumer insights and brand health data preferred · Experience managing a mid-sized to large team, preference if have scaled a team or worked in a high growth company before · Strong communication and presentation skills · Excellent understanding of and comfort with tech related tools including accessing data lakes, using multiple sources of data, using data visualization tools like Tableau or PowerBI, etc. · Great analytical abilities - able to find the story