Job Description:
Cookies Retail is a preferred global retail partner of Cookies that will be opening and operating store across the US and beyond. As Director of Social Media you will relentlessly innovate and optimize cross-platform strategies for cannabis retail marketing.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Lead all social media efforts across Instagram, Snapchat and TikTok to create hype and drive awareness, engagement and traffic for all Cookies Retail locations
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Constantly develop and iterate on each social platform to find the most effective strategies for cannabis marketing across multiple store accounts
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Partner with the marketing team and cross-functional stakeholders to execute strategic initiatives and meet high level objectives
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Develop and execute co-marketing strategies with key industry partners
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Own the global social media content calendar and coordinate key messages across multiple accounts and platforms
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Develop content guidelines and monitor all accounts to ensure consistent branding and legal compliance of images, videos and copy
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Provide ongoing training and feedback for in-store content creation
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Lead all social community management and online customer service
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Liaise with store and customer service team to manage customer queries
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Perform monthly/quarterly analysis on growth and engagement with strategic recommendations informed by data
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Monitor industry, cultural and competitive trends on all social channels
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Complete special projects or other duties as assigned.
Required:
- Passion for and knowledgeable about Cannabis
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Passion for Cookies Culture
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Bachelor’s in Marketing, Communications or related field preferred
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10+ years of social media
Job Requirements:
marketing experience
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Proven track record of simultaneously managing multiple brands or localized accounts
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Excellent written and verbal communication skills
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Ability to work and lead cross functional teams
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Travel, including overnight, will be required
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Must have excellent problem solving skills
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Must have excellent team building skills
- Thorough understanding of the Cannabis industry
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Business Acumen
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Communication Proficiency
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Ethical Conduct
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Leadership
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Relationship Management
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Performance Management
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Personal Effectiveness/Credibility
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Consulting Skills
This person is directly responsible for managing social media teams in all Cookies Retail markets.
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, and photocopiers.
While performing the duties of this job, the employee is regularly required to talk and hear. This employee is frequently required to stand, walk, use hands or feet, reach with hands and arms and may be required to lift a minimum of 50 pounds.
This position requires up to 25% travel. Very frequent travel outside of the local area and overnight. Some international travel may be required.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.